Why is negative times negative = positive? Someone recently asked me why a negative $\times$ a negative is positive, and why a negative $\times$ a positive is negative, etc.
I went ahead and gave them a proof by contradiction like so:
Assume $(-x) \cdot (-y) = -xy$
Then divide both sides by $(-x)$ and you get $(-y) = y$
Since we have a contradiction, then our first assumption must be incorrect.
I'm guessing I did something wrong here. Since the conclusion of $(-x) \cdot (-y) = (xy)$ is hard to derive from what I wrote.
Is there a better way to explain this?  Is my proof incorrect?  Also, what would be an intuitive way to explain the negation concept, if there is one?
 A: Well if I were to explain this in an intuitive way to someone (or at least try), I would like to think of an analogy with walking over the real line, by agreeing that walking left will be walking in the negative direction and walking right in the positive direction.
Then I will try to convey the idea that if you are multiplying two numbers (let's suppose they are integers to make things easier to picture) then a product as $2*3$ would just mean that you have to walk right (in the positive direction) a distance of $2$ (say miles for instance) three times, that is, first you walk $2$ miles, then another $2$ miles and finally another $2$ miles to the right.
Now you picture where you're at? Well, you're at the right of the origin so you are in the positive section. But in the same way you can play this idea with a negative times a positive.
With the same example in mind, what would $-2*3$ mean? First, suppose that the $-2$ just specifies that you will have to walk left a distance of $2$ miles. Then how many times you will walk that distance? Just as before $3$ times and in the end you'll be $6$ miles to the left of the origin so you'll be in the negative section.
Finally, you'll have to try to picture what could $(-2)*(-3)$ mean. Maybe you could think of the negative sign in the second factor to imply that you change direction, that is, it makes you turn around and start walking the specified distance. So in this case the $-2$ tells you to walk left a distance of $2$ miles but the $-3$ tells you to first turn around, and then walk $3$ times the $2$ miles in the other direction, so you'll end up walking right and end in the point that is $6$ miles to the right of the origin, so you'll be in the positive section, and $(-2)*(-3) = 6$.
I don't know if this will help, but it's the only way I can think of this in some intuitive sense.
A: Someone sent this to me recently:

I give you three \$20 notes: +3 * +20 = +\$60 for you 
  I give you three \$20 debts: +3 * -20 = -\$60 for you 
  I take three \$20 notes from you: -3 * +20 = -\$60 for you 
  I take three \$20 debts from you: -3 * -20 = +\$60 for you 

A: Here's a simple explanation:

*

*positive $\times$ positive: If a good thing happens to a good person, that's good! :)

*negative $\times$ positive: If a bad thing happends to a good person, that's bad. :(

*positive $\times$ negative: If a good thing happens to a bad person, that's also bad. :(

*negative $\times$ negative: But, if a bad thing happens to a bad person, that's good!! :)


If you don't think this funny, then you are simply mistaken:
https://www.youtube.com/watch?v=YbM1xFvzcvA
A: *

*Explain the definition of negative numbers.

*Point out that the definition of $-x$  implies that $-(-x) = x$.

*Explain that $-x = (-1)\times x$.

*Point out that (2) and (3) imply that $(-1)\times(-1) = 1$.

A: Your child may have been introduced to the minus sign by means of the word opposite. This is a great term to use in your conversations. Indeed, $a$ and $-a$ are opposites in that they are additive inverses. On the number line, opposite numbers are mirrored in their distances from zero, which provides a nice visual aid as well. We can use the term to describe arithmetic operations:
The opposite of three times five is the opposite of 15.
$$-3 \times 5 = -15$$
The opposite of three times the opposite of five is the opposite of the opposite of fifteen... which is just fifteen.
$$-3 \times -5 = 15$$
Okay, so we can use language to better cultivate our understanding of negative numbers. But what about a physical example? Well, here's a cute one that a friend once told me. It's a bit contrived, but I think it gets the point across. You can turn this into a demonstration too.

Suppose an ice cube lowers the temperature of a drink by $1$ degree.
Placing three ice cubes in a glass will lower the temperature by $3$ degrees, or
  $$ 3 \times -1 = -3$$
Removing two of the ice cubes will raise the temperature by $2$ degrees, or
  $$ -2 \times -1 = 2$$

A: I would go for the flipping explanation of the negative numbers: multiplying with a negative number flips from positive to negative and from negative to positive.
Imagine he understands that multiplying with 1 makes no difference, then it's very simple:
-1 * 1 = -1 can mean two things (for children, the fact that multiplication is commutative is obvious):
    - either it keeps -1 as -1
    - either it flips +1 (positive number) to the negative side
-1 * (-1) then simply flips it back from the negative to the positive side.
Good luck
A: $\overbrace{\bf\ Law\ of\ Signs}^{\rm\Large {(-x)(-y)}\ =\ xy} $ proof: $\rm\,\ (-x)(-y) = (-x)(-y) + \color{#c00}x(\overbrace{\color{#c00}{-y} + y}^{\Large =\,0}) = (\overbrace{-x+\color{#c00}x}^{\Large =\,0})(\color{#c00}{-y}) + xy = xy$
Equivalently, $ $ evaluate $\rm\,\ \overline{(-x)(-y)\ +\ } \overline{ \underline {\color{#c00}{x(-y)}}}\underline{\phantom{(}\! +\,\color{#0a0}{xy}}\, $ in $\:\!2\:\!$ ways (note over/underlined terms $ = 0)$
Said more conceptually $\rm (-x)(-y)\ $ and $\rm\:\color{#0a0}{xy}\:$ are both additive inverses of $\rm\ \color{#c00}{x(-y)}\ $ so they are equal by uniqueness of inverses: $ $ i.e. if $\rm\,\color{#c00}a\,$ has two additive inverses $\rm\,{-a}\,$ and $\rm\,\color{#0a0}{-a},\,$  then
$$\rm {-a}\, =\, {-a}+\overbrace{(\color{#c00}a+\color{#0a0}{-a})}^{\large =\,0}\, =\, \overbrace{({-a}+\color{#c00}a)}^{\large =\,0}+\color{#0a0}{-a}\, =\, \color{#0a0}{-a}\qquad $$
Said equivalently, $ $ evaluate $\rm\,\ \overline{-a\, +\!\!} \overline{\phantom{+}\! \underline {\color{#c00}{a}}}\underline{\ + \color{#0a0}{-a}}\ $ in $\,2\,$ ways (note over/underlined terms $ = 0)$
This proof of the Law of Signs uses well-known laws of positive integers (esp. the distributive law), so if we require that these laws persist in the other "number" systems, then the Law of Signs is a logical consequence of these basic laws (abstracted from those of (positive) integers).
These fundamental laws of "numbers" are axiomatized by the algebraic structure known as a ring, and various specializations thereof. Since the above proof uses only ring laws (most notably the distributive law), the Law of Signs holds true in every ring, e.g. rings of polynomials, power series, matrices, differential operators, etc. In fact every nontrivial ring theorem (i.e. one that does not degenerate to a theorem about the underlying additive group or multiplicative monoid), must employ the distributive law, since that is the only law that connects the additive and multiplicative structures that combine to form the ring structure. Without the distributive law a ring degenerates to a set with two completely unrelated additive and multiplicative structures. So, in a sense, the distributive law is a keystone of the ring structure.
Remark $\ $ More generally the Law of Signs holds for any odd functions
under composition, e.g. polynomials with all terms having odd power. Indeed we have
$$\begin{align}\rm f(g)\ =\ (-f)\ (-g)\  =\:\! -(f(-g)) \iff\,&\rm \ f(-g)\ = -(f(g))\\
\rm \overset{ \large g(x)\,=\,x}\iff&\rm \ f(-x)\ = -f(x),\ \ \text{ie. $\rm\:f\:$ is odd}
\end{align}\qquad$$
Generally such functions enjoy only a weaker near-ring structure.
In the above case of rings, distributivity implies that multiplication
is linear hence odd (viewing the ring in Cayley-style
as the ring of endormorphisms of its abelian additive group,
i.e. representing each ring element $\rm\ r\ $ by the linear map  $\rm\ x \to r\ x,\ $
i.e. as a $1$-dim matrix).
A: One way to picture this is to imagine a number line. Then rotate it $180^{\circ}$. Each number will now be superimposed over its negative: $-1$ will be where $+1$ was; $+2$ will be where $-2$ was. Rotation of the number line by $180^{\circ}$ is the equivalent of multiplying by $-1$.
Now do the rotation twice. The number line is unchanged. So, multiplying by $-1$ twice is the same as multiplying by $+1$.
This approach has applications with Complex numbers. In these scenarios, the number line is rotated $90^{\circ}$ counter clockwise to multiply by $i$.
But that's another story.
A: I would explain it by number patterns.
First, to establish that a positive times a negative is negative: $3 \times 2 = 6, 3 \times 1 = 3, 3 \times 0 = 0$. Notice in each case, as we reduce the second factor by 1, the product is being reduced by 3. So for consistency the next product in the pattern must be $0 - 3 = -3$. Therefore we have $3 \times (-1) = -3, 3 \times (-2) = -6$, and likewise a negative for any other other positive times a negative.
Second, to establish that a negative times a negative is positive: we now know that $3 \times (-2) = -6, 2 \times (-2) = -4, 1 \times (-2) = -2, 0 \times (-2) = 0$. Notice in each case, as we reduce the first multiplier by 1, the product is being increased by 2. So for consistency the next product in the pattern must be $0 + 2 = 2$. Therefore we have $(-1) \times (-2) = 2, (-2) \times (-2) = 4$, and likewise a positive for any other other negative times a negative.
A: If your son is clear on the concept of money and knows what a credit card is, this might be a good explanation:
Imagine you tell your son that you will buy him $\color{green}{\mathrm{seven}}$ gift vouchers worth £$\color{green}{5}$ each and pay for them using your credit card. Explain to your son that you now owe money, and say that it is $7 \times -5=-\mathrm{£}35$. Not part of your question; but this covers the $ \text{positive} \times \text{negative} = \text{negative}$ case.
You are having dinner with your best friend when the bill arrives from the credit card company, when your friend sees the bill he generously insists on paying it for you. You now have £$\color{blue}{35}$ worth of gift vouchers without having paid anything. 
So you tell your son that your best friend $\color{red}{\fbox{took-away}}$ seven $\color{red}{\fbox{debts}}$ of £$5$ ($\color{red}{-7}\times\color{red}{-5}$) and this equals a gain of £$\color{blue}{35}$.
A: It might be easiest to explain using whole numbers. Suppose $P$ is some positive number. Then $-P$ is negative. Now $-2P$ is $P$ subtracted from $-P$, so is still negative. Subtract another $P$ and you get $-3P$, which is still negative. Similarly for $-4P, -5P$, and so on. So negative times positive is positive. Same idea for positive times negative. 
When it comes to negative times negative, it's a little harder... But how about... $-P$ is negative, so $-(-P)$ is now positive, flipping around $0$. So $-2(-P)$, which is $-(-P)$ added to itself, is still positive. In general adding $-(-P)$ to itself $Q$ times gives $(-Q)(-P)$, which is therefore positive as well.
A: Symbology: $$\begin{align*}
    -a \times -b &= (-1 \times a)\times (-1 \times b) \\
        &= -1 \times a \times -1 \times b \\
        &= -1 \times -1 \times a \times b \\
        &= (-1 \times -1) \times (a \times b) \\
        &= a \times b.
\end{align*}$$
What's going on?:
Consider the number line.  When I multiply something by $2$, I double its distance from $0$.  This happens whether the "something" is positive or negative.  When I multiply something by $-2$, I double its distance from $0$ and flip to the other side of the number line.  For instance $-2 \times 3 : 3 \rightarrow 6 \rightarrow -6$.  If I start with a negative number, it's already on the negative half of the number line and will be flipped to the positive half: $-2 \times -3 : -3 \rightarrow -6 \rightarrow 6$.
That is, multiplication by a negative is the same as two steps: multiplying by the thing as if it had no negative, then applying the negative sign.  That's what the symbology above says:  multiplying by $-a$ is the same as multiplying by $a$ then by $-1$ and similarly for $-b$.  But then the two "flip to the other half of the number line"s, the two "$-1$"s, cause two flips.  But two flips takes anything away and then right back to itself, so two flips really does nothing.  In this way $-1 \times -1$ is the same as doing nothing, or is the same as multiplying by $1$.  That's why in the symbols above, we can drop the "$-1 \times -1$" -- they're the same as multiplying by $1$.
A: I think a lot of answers are either too simple or stray away from mathematics too much. Just remember that multiplication is repeated addition. When dealing with negative numbers, it becomes repeated subtraction. 
I'd simply put it in this context:


*
    
*The equation: 
$$\begin{equation*}\begin{array}{c}
\phantom{\times9}2\\
\underline{\times\phantom{9}2}\\
\phantom{\times9}4\\
\end{array}\end{equation*}$$

is just adding postive $2$, two times.



    
    
*The equation: 
$$\begin{equation*}\begin{array}{c}
\phantom{\times999}2\\
\underline{\times\phantom{1}-2}\\
\phantom{\times9}-4\\
\end{array}\end{equation*}$$
is just adding positive $2$, negative two times, which means instead of adding in the positive direction, you add in the negative direction (subtraction).
You could also just say that you're adding $-2$ (or subtracting $2$), two times.



    
    
* The equation:
$$\begin{equation*}\begin{array}{c}
\phantom{\times9}-2\\
\underline{\times\phantom{1}-2}\\
\phantom{\times999}4\\
\end{array}\end{equation*}$$
is adding $-2$, negative two times. Adding $-2$, two times, yields the diagram in (2). Since you have to add negative two times, you reverse the direction you are adding in.

You could also say that you are subtracting $-2$, two times.

A: Simple Answer:
$$
(-a)b + ab = (-a)b + ab 
$$
$$(-a)b + ab = b(a-a) 
$$
$$(-a)b + ab = b(0) 
$$
$$(-a)b + ab = 0 $$
$$(-a)b = -ab $$
$$(-a)(-b) + (-ab) = (-a)(-b) + (-a)b $$
$$(-a)(-b) + (-ab) = (-a)(b-b) $$
$$(-a)(-b) + (-ab) = (-a)(0) $$
$$(-a)(-b) + (-ab) = 0 $$
$$*(-a)(-b) = ab $$
Hope this helps (Credit to Michael Spivak's Calculus)
~ Alan
A: Why not look at a multiplication table? Let's make a little one, including some negative numbers. You could of course make it bigger to make the patterns clearer. Let's start with what we already know:
$$\begin{array}{|c|c|c|c|c|c|}
\hline
&\textbf{-2}& \textbf{-1} & \textbf{0} & \textbf{1} & \textbf{2} \\ \hline
\textbf{-2} & & & & &\\ \hline
\textbf{-1} &  & & & &\\ \hline
\textbf{0} &  & & 0 & 0 & 0\\ \hline
\textbf{1} & & &0 &1 &2 \\ \hline
\textbf{2} & & & 0& 2&4\\ \hline
\end{array}$$
Now, let's just notice that the third row (i.e. the first filled in one) is constant - it's just a bunch of zeros, so we should extend it likewise. The fourth row, when read right to left is counting down $2$ then $1$ then $0$ - so we should keep counting down to fill in $-1$ and $-2$. The final row counts down by twos, so it should continue doing so to $-2$ then $-4$. Let's fill this in:
$$\begin{array}{|c|c|c|c|c|c|}
\hline
&\textbf{-2}& \textbf{-1} & \textbf{0} & \textbf{1} & \textbf{2} \\ \hline
\textbf{-2} & & & & &\\ \hline
\textbf{-1} &  & & & &\\ \hline
\textbf{0} & 0 & 0 & 0 & 0 & 0\\ \hline
\textbf{1} & -2&-1 &0 &1 &2 \\ \hline
\textbf{2} &-4 & -2& 0& 2&4\\ \hline
\end{array}$$
If we, in each column, do a similar thing, we can complete the table. Like, the first column is counting upwards by $2$ when we move up - it goes $-4$ then $-2$ then $0$ so we should continue counting this way to $2$ then $4$. If we apply the same reasoning to each column, we can fill in the whole table
$$\begin{array}{|c|c|c|c|c|c|}
\hline
&\textbf{-2}& \textbf{-1} & \textbf{0} & \textbf{1} & \textbf{2} \\ \hline
\textbf{-2} &4& 2& 0& -2& -4\\ \hline
\textbf{-1} &2&  1& 0& -1& -2\\ \hline
\textbf{0} & 0 & 0 & 0 & 0 & 0\\ \hline
\textbf{1} & -2&-1 &0 &1 &2 \\ \hline
\textbf{2} &-4 & -2& 0& 2&4\\ \hline
\end{array}$$
And, if we trace back the steps that we used to generate this correct table, we can recover $(-1)\times (-1)=1$ as follows:


*

*Firstly, we note that one times something leaves that thing unchanged. So $1\times(-1)=-1$.

*Secondly, looking at the table again, we see that multiplying by $(-1)$ "reverses" the order of our usual counting - that is $(-1)\times 2$ is $-2$ then $(-1)\times 1$ is one more at $-1$ and $(-1)\times 0 =0$. So, when we get to $(-1)\times (-1)$ we have to be one more than $0$ since $-1$ is one less than $0$.
It may also be good just to look at the table - it's very symmetrical. We see, for instance, in the second and fourth columns (multiplication by $1$ and $-1$) a very clear reversal of the ordering, which more or less tells us what multiplication by $-1$ is actually doing.
A: This is really one of those important questions that leads many people to say "Math sucks!". In fact, for many students, mathematics stopped making sense somewhere along the way. Either slowly or dramatically, they gave up on the field as hopelessly baffling and difficult, and they grew up to be adults who — confident that others share their experience — nonchalantly announce, “Math was just not for me”
or “I was never good at it.”
Usually the process is gradual, but for Ruth
McNeill, the turning point was clearly defined. In an
article in the Journal of Mathematical Behavior, she
described how it happened:

What did me in was the idea that a negative number
  times a negative number comes out to a positive
  number. This seemed (and still seems) inherently
  unlikely — counter intuitive, as mathematicians say.
  I wrestled with the idea for what I imagine to be
  several weeks, trying to get a sensible explanation
  from my teacher, my classmates, my parents, any-
  body. Whatever explanations they offered could not
  overcome my strong sense that multiplying intensifies something, and thus two negative numbers
  multiplied together should properly produce a very
  negative result. I have since been offered a moderately convincing explanation that features a film of a
  swimming pool being drained that gets run back-
  wards through the projector. At the time, however,
  nothing convinced me. The most commonsense of
  all school subjects had abandoned common sense;
  I was indignant and baffled. 
  Meanwhile, the curriculum kept rolling on, and I
  could see that I couldn’t stay behind, stuck on nega-
  tive times negative. I would have to pay attention to
  the next topic, and the only practical course open to
  me was to pretend to agree that negative times nega-
  tive equals positive. The book and the teacher and
  the general consensus of the algebra survivors of so-
  ciety were clearly more powerful than I was. I capitu-
  lated. I did the rest of algebra, and geometry, and
  trigonometry; I did them in the advanced sections,
  and I often had that nice sense of “aha!” when I
  could suddenly see how a proof was going to come
  out. Underneath, however, a kind of resentment and
  betrayal lurked, and I was not surprised or dismayed
  by any further foolishness my math teachers had up
  their sleeves.... Intellectually, I was disengaged, and
  when math was no longer required, I took German
  instead.


I will show in this answer that: negative $\times$ negative $=$ positive, is in fact not counter-intuitive at all! There are many ways that we can use to show that result, but I'd like to show my personal way of thinking about the latter.
Let's imagine we're sitting near a road, and there is a car that is moving with a constant speed. We also have a clock, and so we can measure time.
Before going any further, we should first specify some assumptions like if the car is moving in the right, then its velocity will be positive, and if it's moving in the left direction, then its velocity will be negative. 

Imagine now that you have a video of the above scene, and time is positive if you play the video normally but is negative if you play it backwards. We also know the following: $$\rm Velocity=\dfrac{\rm Distance}{\rm Time}.$$
Solving for distance we get: $$\rm Velocity\times{\rm Time}={\rm Distance}.$$
Here the important part comes, if the car is moving in the $+$ direction and the time the video is played is positive, i.e. the video is played normally, then you'll see that the car moves along the $+$ direction and you'll calculate that it moves "a positive distance".  Therefore the following holds: $$\rm positive\times positive=positive.$$
If the car moves along the $-$ direction and the time the video is played is positive, i.e. the video is played normally, then you'll see the car going along the $-$ direction, you'll then calculate that it moves "a negative distance". Thus: $$\rm negative\times positive=negative.$$
If however, the car moves along the $+$ direction but the time the video is played is negative, i.e. the video is played backwards, then you'll see that the car is moving in the $-$ direction, and you'll calculate that it moves "a negative distance". Thus: $$\rm positive\times negative=negative.$$
If the car moves along the $-$ direction but the time the video is played is negative, i.e. the video is played backwards, you'll see that the car moves along the $+$ direction! Thus it moves "a positive distance". And therefore: $$\color{grey}{\boxed{\color{white}{\underline{\overline{\color{black}{\displaystyle\rm\, negative\times negative=positive.\,}}}}}}$$ As you have seen, it takes only a little bit of imagination for it to make sense.
I hope this helps. Best wishes, $\mathcal H$akim.
A: Well.... this always made sense to me (but I've found it doesn't for others)
A) Multiplication is adding a number a bunch of times.
1) Negative numbers are numbers that are less than zero.  The cancel out positive numbers.  They are anti-numbers
So)i) positive x positive: add a bunch of positive numbers a positive number of times.  Result: A big positive gain. 
ii) positive x negative: add a bunch of negative anti-numbers.  The result is a big amount of potential cancelling.  Result: negative.
iii) negative x positive: take a bunch of positive numbers and take them away.  Result: a loss; negative.
iv) negative x negative: take  a bunch of anti-numbers and take them away. By taking away the taking away, what's left is putting things back.  If you annihilite the annihitation the result is a net gain:  Result: positive.
A: I reformat the most upvoted answer (also my favorite)  with MathJax, from Reddit:
Zerotan 42.2k points 7 months ago

Repost from 2 years back:
I give you three \$20 notes: $+3 × +20 =$ you gain $60
I give you three \$20 debts: $+3 × -20 =$ you lose $60
I take three \$20 notes from you: $-3 × +20 =$ you lose $60
I take three \$20 debts from you: $-3 × -20 =$ you gain $60

A: Here's a simple proof that relies on the distributive property, the transitive property of equality, and cancellation.
Theorem: If $x,y \in \mathbb{N}$, then $(-x)(-y) = xy$.
Proof. First, notice that
$$(-x)(-y) + x(-y)= ((-x) + x)(-y) = 0(-y) = 0.$$
Similarly,
$$xy + x(-y)= x(y + (-y)) = x(0) = 0.$$
By the transitive property of equality, $(-x)(-y) + x(-y) = xy + x(-y)$; cancellation yields $(-x)(-y) = xy$.
A: The elementary intuition behind the product of two negatives can be thought of as follows. You have a bank account. You pay 3 bills for 40 dollars each, $3 \cdot (-40) = -120$ is added to your account. 
The opposite of being billed would be billing someone else. 
So, if you bill 3 people for 40 dollars each, $(-3) \cdot (-40)$ is added to your account. This value should be positive since it results in you receiving money. 
A: Here's a proof.  First, for all $x$, $x\cdot 0=x\cdot(0+0)=x\cdot 0 +x\cdot 0$.  Subtracting $x\cdot0$ from each side, $x\cdot0=0$.  Now, for all $x$ and $y$, $0=x\cdot0=x\cdot(-y+y)=x\cdot(-y)+x\cdot y$.  Subtracting $x\cdot y$ from both sides, $x\cdot(-y)=-(x\cdot y)$.  Applying this twice along with the identity $-(-a)=a$, $(-x)\cdot(-y)=-(-x)\cdot y=-(-(x\cdot y))=x\cdot y$.
Your proof implicitly uses the fact that $-xy=(-x)y$, and assumes that there are only two possibilities, $xy$ or $-xy$, then shows that the latter is impossible.  These seem like plausible assumptions, but I tried to be very careful in my proof above (thus using $-(x\cdot y)$ rather than simply $-xy$ to not be confused with $(-x)\cdot y$).
I only have a vague intuitive notion that I probably can't explain well, but I sometimes think of a negative number like $-5$ as being "$5$ in the other direction", and so multiplying by $-5$ means "multiply by $5$ and switch direction", i.e., sign.  This means if you multiply $-5$ by a negative number, you should switch its direction back to positive.
A: I have always viewed negative numbers as a "flip" on the number line. 
For example, -2 is the same as 2, but flip-mirrored to the other side of the zero. 
Multiplication then works as follows:
2 x 3  has no flips, so it's just 2x3 = 6.
-2 x 3 has one flip, so you start with 2x3 = 6 but with one flip so it becomes -6 instead.
2 x -3 is the same, only one flip, so it's 2x3 = 6 but flipped to -6.
-2 x -3 has two flips, so you start with 2x3 = 6. When you apply the two flips it gets you back to where you started because you flip to negative and then flip back. So -3 x -2 = 6.
A: Well, the way I think about it is this. We have the non-negative integers (0,1,2,3,4, etc.).
We introduce the negative numbers and need to define multiplication with negative numbers so that we have internal consistency.
We wish to keep the property that 0*anything = 0, negative or positive.
We also want to keep the distributive property.
In order to keep the above two properties, we're forced to define the product of two negatives as a positive.
0*(-3) = 0
(5 + (-5))*(-3) = 0 (I'm plugging in 5+ (-5) for zero)
5*(-3) + (-5)*(-3) = 0 (distributive property)
add 5*3 to both sides. 5*3 cancels with 5*(-3)
(-5)*(-3) = 5*3
A: I think I have a pretty simple proof to why a negative times negative is a positive. We know that every $x$ has an inverse $-x$ which when added together equals $0$. Now as $x + (-x)=0$ we can multiply this by some arbitrary $-y$ to get $-(y)x + (-y)(-x) = 0$. But we also know that $xy + (-xy) = 0$ so since the additive inverse is unique this means that $xy = (-x)(-y)$. Of course this assumes $x(-y) = -(xy)$ but that can be proved by multiplying the first equation with $y$ instead of $-y$. I am open to any suggestions and feedback.
A: This is pretty soft, but I saw an analogy online to explain this once. 
If you film a man running forwards ($+$) and then play the film forward ($+$) he is still running forward ($+$). If you play the film backward ($-$) he appears to be running backwards ($-$) so the result of multiplying a positive and a negative is negative. Same goes for if you film a man running backwards ($-$) and play it normally ($+$) he appears to be still running backwards ($-$). Now, if you film a man running backwards ($-$) and play it backwards ($-$) he appears to be running forward ($+$). The level to which you speed up the rewind doesn't matter ($-3x$ or $-4x$) these results hold true. 
$$\text{backward} \times \text{backward} = \text{forward}$$
$$ \text{negative} \times \text{negative} = \text{positive}$$
It's not perfect, but it introduces the notion of the number line having directions at least. 
A: I think the x and y get in the way a bit; you can see the crucial steps using just 1 and -1.  What you've really shown is that (-1)(-1)=-1 leads to a contradiction.  If we divide by -1, we get -1=1, which is not true!
Getting the right answer, (-1)(-1)=1, uses a couple more steps:  First, you must agree that (1)+(-1)=0, (1)(-1)=-1, and (0)(-1)=0.
Now, we multiply the first equation by (-1) and use the distributive property to get (-1)(-1)+(-1)(1)=(-1)(0).  Now, we simplify the parts we know to get (-1)(-1)+(-1)=0.  Solve for (-1)(-1), and you get (-1)(-1)=1.
So, we must have (-1)(-1)=1 if we accept basic rules of arithmetic: 0 is the additive identity, 1 is the multiplicative identity, -1 is the additive inverse of 1, and multiplication distributes over addition.
One physical explanation people often like for negative*negative=positive is multiplying rates.  You can film someone walking forwards (positive rate) or walking backwards (negative rate).  Now, play the film back, but in reverse (another negative rate).  What do you see if you play a film backwards of someone walking backwards?  You see the person walking forwards, because negative*negative=positive!
A: Quite a good explanation is that one wants the distributive law to work in general with positive quantities when you add (smaller) negative ones:
If $x>a\ge0$ and $y>b\ge0$ then
$$
(x-a)(y-b)=(x+(-a))(y+(-b))=xy+(-a)y+x(-b)+(-a)(-b)
$$
For this to always work, one needs $(-a)y=-(ay)$ in case $b=0$, $x(-b)=-xb$ in case $a=0$, and $(-a)(-b)=ab$.
A: Extend reals to the complex plane. Multiplication by $-1$ is a rotation by $\pi$ radians. When you multiply by two negatives, you rotate by $2\pi$. :-)
A: One thing that must be understood is that this law cannot be proven in the same way that the laws of positive rational and integral arithmetic can be. The reason for this is that negatives lack any "external" (external to mathematics, ie. pre-axiomatic, intuitive, conceptuel, empirical, physical, etc.) definition.
For example. Without even getting into the Peano axioms, I can prove that, where $a$ and $b$ are positive integers, $ab=ba$. Indeed, $ab$ is just the process of taking $a$ sets of $b$. Take one element from each of these sets, thus forming a set of $a$ elements. Repeat this $b$ times: you will clearly use up exactly all of the elements and obtain $b$ sets of $a$ elements, in other words, $ba$. Similar informal (but entirely convincing, reasonable, and I would say irrefutable) reasoning can be used to demonstrate the rules for manipulating positive fractions, say.
Notice that in the above paragraph I used the fact that both positive integers and positive integer multiplication have pre-axiomatic, "physical" definitions.
Ask someone why the product of two negatives is positive, and the best they can do is explain, not prove. "Well, negative kind of means 'opposite', so doing the opposite twice means doing the usual, ie positive" does not constitute a proof, but merely an explanation serving to make the accepted mathematical axiom less surprising. Another common one begins with "we would like the usual properties of arithmetic to hold, so assume they do...", but then it remains to be explained why it's so important that the usual laws of arithmetic hold. Euler himself, in an early chapter of his textbook on algebra, gave the following supremely questionable justification. After justifying $(-a)b=-(ab)$ by analogies with debts, he writes:

It remains to resolve the case in which - is multiplied by -; or, for example, -a by -b. It is evident, at first sight, with regard to the letters, that the product will be ab; but it is doubtful whether the sign + or the sign - is to be placed before it, all we know is, that it must be one or the other of these signs. Now, I say that it cannot be the sign -: for -a by +b gives -ab, and -a by -b cannot produce the same result as -a by +b...

With no disrespect to Euler (especially consdiering this was intended as an introductory textbook), I think we can agree that this is a pretty philosophically dubious argument.
The reason it is impossible is because there is no pre-axiomatic definition for what a negative number or negative multiplication really is. Oh, you could probably come up with one involving opposite "directions", and notions of symmetry, but it would be quite artificial and not at all obviously "the best" definition. In my opinion, negatives are ultimately best understood as purely abstract objects. It so happens - and this is quite myseterious - that these utterly abstract laws of calculation lead to physically meaningful results. This was nicely expressed in 1778 by the mathematician John Playfair, when addressing the then controversial issues of negative and complex numbers:

Here then is a paradox which remains to be explained. If the operations of this imaginary arithmetic are unintelligible, why are they not altogether useless? Is investigation an art so mechanical, that it may be conducted by certain manual operations? Or is truth so easily discovered, that intelligence is not necessary to give success to our researches?

Quoted in Negative Math: How Mathematical Rules Can be Positively Bent by Alberto A. Martínez. 
One way of approching the problem is with the idea that negative numbers are a different name for subtraction. The differences between subtraction and addition force us, if we reject negatives, to create many different rules covering all the different possibilities ($a - b$, $b - a$, and $a + b$, and if the particular theorem or problem involves more than two variables, the difficulty is compounded further...). The idea of negatives could be described as the insight that rather than having two operations and one type of number, we can have one operation and two types of number. Indeed, if you start with some perfectly physically meaningful axioms about subtraction, you will find that the $(-1)(-1)=1$ law seems to be implicit within them. Hint: starting from the very reasonable axioms $a(b-c)=ab-ac\ ,\ a - (b - c) = a - b + c$, consider the product $(a-b)(c-d)$.
But even that explanation doesn't altogether satisfy me. I've become convinced that my education cheated me on how deep an idea negative numbers are, and I expect to remain puzzled by them for many years. Anyway, I hope some of the above is useful to someone.
A: I prefer the explanation by my favorite mathematician , V. I. Arnold (physicist really, since in his own words, "mathematics is a part of physics" and "an experimental science"). I believe it's the most natural (yet totally mathematical) explanation of a basic notion like multiplication of negative numbers.
This is an excerpt from Arnold's wonderful memoir "Yesterday and Long Ago" (3d ed., available in English from Springer), full of world history, drama and ingenious storytelling. The 2007 translation into English, I believe, is not of best quality, but it's the only one so far.
from the short story The Arnold Family

I faced a real difficulty with school mathematics several years after
  the multiplication table: it was necessary to leam that “minus
  multiplied by minus is plus” I wanted to know the proof of this rule;
  I have never been able to leam by heart what is not properly
  understood. I asked my father to explain the reason why (—1) • (—2) =
  (+2). He, being a student of great algebraists, S. O. Shatunovsky  and
  E. Noether, gave the following “scientific explanation”: “The point
  is,” he said: “that numbers form a field such that the distributive
  law (x+y)z=xz+yz holds. And if the product of minus by minus had not
  been plus, this law would be broken”.
However, for me this “deductive” (actually juridical) explanation did
  not prove anything - what of it! One can study any axioms! Since
  that day I have preserved the healthy aversion of a naturalist to the
  axiomatic method with its non-motivated axioms.
The axiomophile Rene Descartes stated that “neither experimental tests
  that axioms reflect a reality, nor comparison of theoretical results
  with reality should be a part of science” (why should results
  correspond to reality if the initial principles do not correspond to
  it?).
Another thesis of Descartes’ theory and methods of education is even
  more peculiar and contemporary: “It is necessary to forbid all other
  methods of teaching except mine because only this method is
  politically correct: with my purely deductive method any dull
  student can be taught as successfully as the most gifted one, while
  with other methods imagination and even drawings are used
  unavoidably, and for this reason geniuses advance faster
  than  dunces”.
Contrary to the deductive theories of my father and Descartes, as a
  ten year old, I started thinking about a naturally-scientific sense
  of the rule of signs, and I have come to the following conclusion. A
  real (positive or negative) number is a vector on the axis of
  coordinates (if a number is positive the corresponding vector is
  positively directed along this axis).
A product of two numbers is an area of a rectangle whose sides
  correspond to these numbers (one vector is along one axis and the
  other is along a perpendicular axis in the plane). A rectangle, given
  by an ordered pair of vectors, possesses, as a part of the plane, a
  definite orientation (rotation from one vector to another can be
  clockwise or anti-clockwise). The anti-clockwise rotation is
  customarily considered positive and the clockwise rotation is then
  negative. And lastly, the area of a parallelogram (for example, a
  rectangle) generated by the two vectors x and у (taken in a
  definite order) emanating from one point in the plane is considered
  to be positive if the pair of vectors (taken in this order) defines
  positive orientation of the plane (and negative if the rotation from the direction of the vector x to the direction of the vector у is
  negative).
Thus, the rule of signs is not an axiom taken out of the blue, but
  becomes a natural property of orientation which is easily verified
  experimentally.

from the short story Axiomatic Method

My first trouble in school was caused by the rule for multiplication
  of negative numbers, and I asked my father to explain this peculiar
  rule.
He, as a faithful student of Emmy Noether (and consequently of Hilbert
  and Dedekind) started explaining to his eleven-year-old son the
  principles of axiomatic science: a definition is chosen such that the
  distributive identity a(b+c)=ab+ac holds.
The axiomatic method requires that one should accept any axiom with a
  hope that its corollaries would be fruitful (probably this could be
  understood by the age of thirty when it would be possible to read and
  appreciate “Anna Karenina”). My father did not say a word either about
  the oriented area of a rectangular or about any non-mathematicai
  interpretation of signs and products.
This “algebraic” explanation was not able to shake either my hearty
  love for my father or a deep respect of his science. But since that
  time I have disliked the axiomatic method with its non-motivated
  definitions. Probably it was for this reason that by this time I got
  used to talking with non-algebraists (like L. I. Mandel’shtam, I. E.
  Tamm, P. S. Novikov, E. L. Feinberg, M. A. Leontovich, and A. G.
  Gurvich) who treated an ignorant interlocutor with full respect and
  tried to explain non-trivial ideas and facts of various sciences such
  as physics and biology, astronomy and radiolocation.
Negative numbers I came to understand a year later while deriving an
  “equation of time”, which takes into account a correction for the
  length of a day corresponding to the time of year. It is not possible
  to explain to algebraists that their axiomatic method is mostly
  useless for students.
One should ask children: at what time will high tide be tomorrow if
  today it is at 3 pm? This is a feasible problem, and it helps children
  to understand negative numbers better than algebraic rules do. Once I
  read from an ancient author (probably from Herodotus) that the tides
  "always occur three and nine o'clock". To understand that the monthly
  rotation of the Moon about the Earth affects the tide timetable, there
  is no need to live near an ocean. Here, not in axioms, is laid true
  mathematics.

A: Informal justification of $\text{positive} \times \text{negative} = \text{negative}$
Continue the pattern:
$$
\begin{array}{r}
2 & \times & 3 & = & 6\\
2 & \times & 2 & = & 4\\
2 & \times & 1 & = & 2\\
2 & \times & 0 & = & 0\\
2 & \times & -1 & = & ? & (\text{Answer} = -2 )\\
2 & \times & -2 & = & ? & (\text{Answer} = -4 )\\
2 & \times & -3 & = & ? & (\text{Answer} = -6 )\\
\end{array}
$$
The number on the right-hand side keeps decreasing by 2.

Informal justification of $\text{negative} \times \text{negative} = \text{positive}$
Continue the pattern:
$$
\begin{array}{r}
2 & \times & -3 & = & -6\\
1 & \times & -3 & = & -3\\
0 & \times & -3 & = & 0\\
-1 & \times & -3 & = & ? & (\text{Answer} = 3 )\\
-2 & \times & -3 & = & ? & (\text{Answer} = 6 )\\
-3 & \times & -3 & = & ? & (\text{Answer} = 9 )\\
\end{array}
$$
The number on the right-hand side keeps increasing by 3.
A: Perhaps some intuition can be gained by plotting each number's position on the number line.  Taking the inverse of any number is visualized by taking the mirror-image of the original plot.  So the inverse of a positive number (a point to the right of zero) is a negative number (a point to the left of zero, at the same distance from zero).  Likewise, the inverse of a negative number is a positive number.  If we agree that multiplying a number by -1 is the same as finding the inverse, then we can see that the product of two negatives must be a positive, because the mirror-image of a mirror-image is the original image.
A: As for the product of two negatives being a positive, simply consider the multiplicative inverse:
$$-a\cdot -b$$
$$(-1)a\cdot (-1)b$$
$$(-1)(-1)a\cdot b$$
Note that $(-1)^{-1} = -1$. Any number times its multiplicative inverse is $1$. 
$$(-1)(-1)^{-1}a\cdot b$$
$$(1)a\cdot b$$
$$=a\cdot b$$
A: If he already accepts that $1\cdot -1=-1$, then we can use some hand-waved algebra to show that $1=-1\cdot -1$ using symmetry, just like addition and subtraction.
$2-1=¿what?$ , This is the question.
$1+¿what?=2$ , But this is what we're really asking, in simpler terms.
If 1 times -1 is -1, then -1 times what is 1? Because 1/1 is 1 we don't have to worry about reciprocal fractions, so even though it's a little misleading to use multiplication as the inverse of multiplication, I think it works well enough for now.
$1\cdot -1=-1$
$¿what?\cdot -1=1$
If we say ¿what? is 1, then we have a contradiction, because then $1\cdot -1=-1$ in the first equation, then $1\cdot -1 = 1$ in the second equation. If we say ¿what? is -1, then there's no contradiction.
A: This is a sketch of an explanation that can easily be made more or less formal.
My job now is to explain to you (who have a clue) my way to explain to somebody else (who has almost no clue). That's why I use formal language (like define) and notation (like $f(x)$) in order to keep my answer neat. At the same time I stick to integers, as if this "somebody else" was a kid. Adjust the form and scope to your interlocutor's level.

Let's define
$$ f_a(x) \equiv ax$$
The explanation goes as follows:


*

*On $XY$ plane plot $y=f_0(x), \space y=f_1(x), \space y=f_2(x), \space … \space$ for $x \in \{0,1,2,3,…\}$; use different symbols/colors to distinguish the functions.

*Notice (or better let the interlocutor notice) that the points of $f_0$  lay along a straight line, the points of $f_1$ lay along another straight line etc.

*There is no reason this rule shouldn't apply when we consider $x \in \{…,-2,-1,0,1,2,…\}$; expand the plot.

*Notice $\forall a \space f_a(0)=0$. Why?

*Notice $\forall a \space f_a(1)=a$. Why?

*There is no reason the three rules shouldn't apply for negative $a$; plot $y=f_{-1}(x), \space y=f_{-2}(x), \space … \space$ according to the rules.


It will look like this:

Only the blue points were obtained by actual multiplication. The rest of them were placed thanks to the rules found.
And here you go. The result of $(-1) \cdot (-1)$ is there among few others.

You can replace "there is no reason the rules shouldn't apply" with some formal proofs if your interlocutor can understand them. While explaining to a kid it should be enough to point out this is the way mathematics works – coherence, no unnecessary exceptions, rules as broad as possible. I think it can be quite reassuring on an early stage of education.
A: The following is based on this Reddit post that I edited for grammar and readability.

As you've probably heard, multiplication is just a fancy word for repeated addition. If you wanted to repeatedly add $5$ three times ($5 + 5 + 5$), multiplication allows you to rewrite that as $3 \times 5$.
What if you wanted to repeatedly add $-5$? You would write $(-5)+(-5)+(-5)$ as $3 x (-5)$.
Now what if I asked you to subtract $(-5)$ three times? Well, you can write that as $- (-5)- (-5)- (-5)$, or $(-3) \times (-5)$. This is just $5 + 5 + 5$: a positive number.
So why is subtracting a negative the same as adding a positive? Because as explained in the previous paragraph, when you subtract debt, you get money.
A: There is an abundance of intuitive answers to this question so it came as a surprise that a somewhat trivial (by the time someone finishes highschool he should have learned it..) but also fundamental example from physics is absent.
Long story short:

Opposites attract, Same repel 

When two particles with the same electromagentic charge interact, either positive or negative, they produce the same result-they repel each other.
While if one has a negative charge and the other a positive, they attract each other.
Let's symbolize the interaction with I, a positively charged particle with $(+)$, a negatively charged one with $(-)$, attraction with $A$ and repulsion with $R$. 
So $$(+)I(+)=R\\(+)I(-)=A\\(-)I(+)=A\\(-)I(-)=R$$ 
For me this looks like the best "natural" example, suitable to students relatively quickly.
A: I like the most upvoted answer from Reddit much more than the 2nd most upvoted answer, but I reformat it with MathJax beneath.
sjets3 14.1k points 7 months ago

Imagine you are watching a movie. The first number is how the person in the movie is moving. The second number is how you are watching the film (normal or in reverse).
$1 \times 1$ is a person walking forward, you watch it normal. Answer is you
see a person walking forward, which is 1.
$1 \times -1$ is a person walking forward, you watch it in reverse. You see a
person walking backwards. -1
$-1 \times 1$ is a person walking backward, you watch it normal. You see a person walking backwards. -1
$-1 \times -1$ is a person walking backwards, but you watch it in reverse. What you will see is a person that looks like they are walking
forward. 1

As a funny example of the last para. overhead, compare https://gfycat.com/PopularFrighteningCormorant (original video) with https://i.imgur.com/ZCw2C81.gifv (film person walking backward then play backward).
A: We know that $\mathbb{R}\subset \mathbb{C}$. 
Let $x,y\in \mathbb{R}$ and $x<0, y<0$
Any number $n$ can be written in polar form as $n=|n|e^{i\theta}$ where $\theta$ is the angle made by the line joining origin and $n$ with positive $x$ axis.
Therefore $x=|x|e^{i\pi}$ and $y=|y|e^{i\pi}$  
$xy=x=|x|e^{i\pi}|y|e^{i\pi}=|x||y|e^{i2\pi}=|x||y|$ 
$x$ and $y$ being negative but there product is $|x||y|$ which is positive!
NOTE
$e^{im}=\cos m +\iota \sin m$
A: Why a negative times a negative can be reduced to the question of why
-1 x -1 = 1.
The reason for that is because it is forced upon you by the other rules of arithmetic.
1 + (-1) = 0 because of the definition of -1 as the additive inverse of 1
Now multiple both sides by -1 to get
-1(1+(-1)) = 0 because 0 times anything is 0
Use distributive law to get:
-1* 1 + (-1)x(-1) = 0
Now -1 * 1 = -1 because 1 is multiplicative identity.
So we have
-1 + (-1)x (-1) = 0
Put -1 on the other side by adding 1 to both sides to get
(-1) x (-1) = 1
So -1 x -1 = 1.
Now for any other negative numbers x, y we have
x = (-1) |x| and y= (-1) |y|
So x * y = (-1) |x| * (-1) |y| = (-1) *(-1) * |x| * |y| = |x * y| is positive.
Now that you know the reason it really doesn't make much difference in understanding. This question is not really that important. 
It's like asking why is 1 raised to the 0 power equal to 1?
Because that's forced upon you by other rules of exponents,etc.
A lot of time is wasted on this. This is not the kind of problem kids should be thinking about. 
