The rewriting of $\varphi\to \psi$ into the logically equivalent $\neg \psi\to\neg \varphi$ is called contraposition.
Is there a similar word for rewriting $\forall x.\varphi$ into $\neg\exists x.\neg \varphi$?
The two operations are similar in that they replace one logical construction with one in which the subformulas of the original appear negated instead.
Background: I came across this when I noticed that the set-theoretic Axiom of Regularity seems much more intuitive and motivated if instead of the usual formulation
R. Every nonempty set $A$ has an element that is disjoint from $A$.
one thinks of it as
R'. There is no nonempty set $A$ such that every element of $A$ has an element that is itself in $A$.
(The set that R' claims doesn't exist would be an in-universe witness of one or more infinitely descending $\in$-chains (at least if Dependent Choice holds at the metalevel)).
But then I discovered that I don't have a nice succinct way to describe the rewriting that got me from R to R'.