The first thing is to try to take the path $(1-t)x+t(-x)$ and project it radially on the sphere, but you cannot do it since such a path intersects the origin. But with the non vanishing vector field $v$ you can overcome that difficulty in the following way:
First, just to have a better visualization let us do the following (this is not necessary): if $\overline{v}$ is the tangent vector field (with origin at $0$), then consider $v(x)=\overline{v}(x)+x$ (now with origin at $x$).
You just walk a little bit further from $x$ in the direction of $v(x)-x$ (you can do that once $v(x)\neq0$) by the path $$\dfrac{(1-t)x+t(v(x)-x)}{|(1-t)x+t(v(x)-x)|},\quad t\in[0,1].$$
And after you reached the destiny with $t=1$ we arrived at the point $v(x)/|v(x)|$, and now the path $(1-s)v(x)/|v(x)|+s(-x)$ never intersects the origin since $\overline{v}(x)$ is orthogonal to $-x$. Therefore you project it radially on the sphere and glue this path with the previous one, so you get the homotopy
$$H(x,t)=\begin{cases}
\dfrac{(1-2t)x+2t(v(x)-x)}{|(1-2t)x+2t(v(x)-x)|}\quad\text{if}\quad t\in[0,1/2]\\
\dfrac{(2-2t)v(x)+(2t-1)(-x)}{|(2-2t)v(x)+(2t-1)(-x)|}\quad\text{if}\quad t\in[1/2,1],
\end{cases}$$
which is clearly a homotopy between the identity and the antipodal map.