The question is precisely as stated in the title:
What number appears most often in an $n \times n$ multiplication table?
Note: By "an $n \times n$ multiplication table" I mean the multiset
$$M_n := \{a \cdot b: \mathbb{Z}^{+}\ni a, b \leq n \} $$
I realize the answer is often not unique - though one could make it so by asking for the minimal entry in the case of a tie - but I am wondering whether there is a general approach to this question.
I am not sure about how difficult this problem is; for example, a related question about distinct entries turns out to be quite nontrivial: See the discussion of the Erdos Multiplication Table problem, which was formulated in the mid-twentieth century and resolved only recently by Ford (2008), in the MathOverflow post here.