I am trying to prove this binomial identity $\sum_{r=0}^n {r {n \choose r}} = n2^{n-1}$ but am not able to think something except induction,which is of-course not necessary (I think) here, so I am inquisitive to prove this in a more general way.
The left side of an identity occurs while solving another problem (concerning binomial theorem) so I am more interested in deriving the right side from the left side, else I have to remember it now onward.
EDIT: I am more interested in an algebraic proof rather than combinatorial argument or something involving calculus (however I liked svenkatr and Bill Dubuque solution), hence I am removing the combinatorics tag.