I've learned that multiplying two generating functions $f(x)$ and $g(x)$ will give the result
\begin{equation*} \sum_{k=0}^\infty\left(\sum_{j=0}^k a_j\,b_{k-j}\right)x^k. \end{equation*}
I've used the result, but it was presented in my class without proof and I'm having some trouble tracking one down. Weak google-foo today, I suppose. Can anyone give me a pointer to a proof? If this is a question better answered in book form, that is fine as well.