Note: the following is originally due to Bennett Chow on MathOverflow. Reposting here as CW in view of this comment.
Let $S^{n-1}$ be the unit sphere in some tangent space with inner product $g$. Let $\{e_i\}_{i=1}^n$ be an orthonormal frame and let $V_i=\langle V,e_i\rangle$.
For $i\neq j$, $\int_{S^{n-1}}V_{i}V_{j}\operatorname{dvol}\left( V\right) =0$ since the
integrand is odd with respect to reflection about the coordinate hyperplane $\left\{ V_{i}=0\right\}
$. Taking $i=j$, we get $\int_{S^{n-1}}V_{i}^{2}\operatorname{dvol}\left( V\right)
=\frac{\omega_{n}}{n}$ since this expression is independent of $i$ and since
$\sum_{i=1}^{n}\int_{S^{n-1}}V_{i}^{2}\operatorname{dvol}\left( V\right) =\int_{S^{n-1}
}\operatorname{dvol}\left( V\right) =\omega_{n}$, using $|V|^2=1$. We conclude with $\alpha_{ij}=\alpha (e_i,e_j)$ that
$$
\int_{S^{n-1}}\alpha\left( V,V\right) \operatorname{dvol}\left( V\right) =\sum
_{i,j=1}^{n}\int_{S^{n-1}}\alpha_{ij}V_{i}V_{j}\operatorname{dvol}\left( V\right)
=\sum_{i=1}^{n}\int_{S^{n-1}}\alpha_{ii}V_{i}^{2}\operatorname{dvol}\left( V\right)
=\frac{\omega_{n}}{n}\operatorname{Trace}{}_{g}(\alpha).
$$