I'm reading a book on multilinear algebra, and the author first establishes this easy isomorphism: if $V_1,\dots,V_k$ are vector spaces over the field $K$ and if $\sigma\in S_k$, then there is an isomorphism $f_\sigma : V_1\otimes\cdots\otimes V_k\to V_{\sigma(1)}\otimes\cdots \otimes V_{\sigma(k)}.$
That's fine, but then, he starts to define the tensor algebra of a vector space $V$. He does that in the following way: he defines $T^r_s(V)=V^{\otimes r}\otimes (V^\ast)^{\otimes s}$ and then defines the tensor algebra as
$$T(V)=\bigoplus_{r,s=0}^\infty T^r_s(V).$$
Then he comes to define the multiplication of this algebra. He first interpret tensor as multilinear mapping, then tensor multiplication is much simpler. He then goes to define multiplication when we really interpret tensors as elements of the tensor product of vector space He then says the following:
If tensors are not interpreted as multilinear mappings, then tensor multiplication can be defined with the help of the permutation operations, taking into account associativity, as the mapping $$f_\sigma : \underset{p}{V^\ast\otimes\cdots\otimes V^\ast} \otimes \underset{q}{V\otimes \cdots\otimes V}\otimes \underset{p'}{V^\ast\otimes \cdots\otimes V^\ast} \otimes \underset{q'}{V\otimes \cdots \otimes V}\to\\ \to \underset{p+p'}{V^\ast\otimes \cdots \otimes V^\ast}\otimes \underset{q+q'}{V\otimes \cdots \otimes V}$$ where $\sigma$ permutes the third group of $p'$ indices into the location after the first group of $p$ indices, preserving their relative order as well as the relative order of the remianing indices. In this variant, the bilinearity of tensor multiplication is equally obvious, and its associativity becomes and identity between permutations.
Well I've read this lots of times, but I simply didn't get how this defines a multiplication in $T(V)$. Elements of $T(V)$ are sequences of tensors with just finitely many nonzero terms. I can't see how this defines a multiplication. I can't see also how the map $f_\sigma$ comes into play, or even how this multiplication was defined.
What is the author doing there? How this defines multiplication in $T(V)$?
Thanks very much in advance!