When B. Mandelbrot's typical example of measuring the length of a coastline is referenced, they mention how at every scale the length increases. In pure mathematics, I can imagine this quite well-- the iterating function goes on forever (infinitely) and there are no restrictions to how small it can get. Do they mean it increases asymptotically? Would the "true" length then be the limit?
In practice, would this scaling factor not be so well defined? Can it be true that a coastline is always getting longer depending on how small of a measuring stick you use? I understand that these topics are frequently explained to non-mathematicians and a lot of the available literature is geared toward them, but that makes it more difficult to grasp. Please use however advanced language you need in order to make the discussion precise.