I think a picture makes this a bit clearer.

Here are the graphs of four functions (they're half-ellipses). The blue one we'll call $\color{blue}{f(x)}$. If we change the sign (which is the same as multiplying it by $-1$), we will flip the graph over the $x$-axis, which gives us the green function, $\color{limegreen}{-f(x)}$. Now, what if we multiply $\color{blue}{f(x)}$ by $2$? Well, that will stretch out the graph because every value we got from the original function will be multiplied by $2$, which will put it twice as high on the graph. So, multiplying by $2$ gives us the purple function, $\color{purple}{2f(x)}$. Now, let's do the same thing we did the get the green function. If we multiply $\color{purple}{2f(x)}$ by $-1$, we flip the graph and get the yellow function, $\color{goldenrod}{-2f(x)}$.
So, you can see how $\color{goldenrod}{-2f(x)}$ can be obtained by reflecting $\color{blue}{f(x)}$ in the $x$-axis and stretching it vertically by a factor of $2$.
By the way, a translation (at least the way I learned it) is a "slide," like this:

A better, more general word for what we did above would probably be transformation.
I hope this helps :)