I encountered recently the concept of alpha convexity for functionals defined on normed spaces. The definition is as follow
A function $f : K\subset E\to \mathbb{R}$ (where $K$ is a convex subset of $E$) is said to be $\alpha$ convex if there exists $\alpha>0$ such that
$$ f(\frac{x+y}{2})\leq \frac{f(x)+f(y)}{2} -\frac{\alpha}{8}\lVert x-y\rVert^{2} $$
My idea was to use the convexity of $K$ and consider $w=\theta x + (1-\theta)y$ in order to make appear some convex combination. However what I found did not help me as I wanted :
$$ f(\frac{x+\theta x + (1-\theta)y}{2})\leq\frac{f(x)+f(\theta x + (1-\theta)y)}{2} -\frac{\alpha(1-\theta)^2}{8}\lVert x-y\rVert^{2} $$
I have also noticed that we have the convexity for $\theta=\frac{1}{2}$.
I would like to have not a already made proof but some helps or hints for this result please in order to work on this a little more.
Thanks in advance!