A Clifford algebra is a particular kind of associative algebra with identity. "Associative" means $a*(b*c) = (a*b)*c$ for any elements $a, b, c$. The "identity", which we'll call $\mathbb I$, is the unique element such that $a*\mathbb I = \mathbb I*a = a$ for all elements $a$. A Clifford algebra is also a vector space, meaning among other things that there is a notion of scalar multiplication: for any scalar $\alpha$ and element $b$ of the Clifford algebra, we can form another Clifford algebra element which I will write as $\alpha\bullet b$. One rule this scalar multiplication is required to obey is
$$
\alpha\bullet(\beta\bullet c) = (\alpha\beta)\bullet c
$$
where $\alpha,\beta$ are scalars and $c$ is a Clifford algebra element.
What we mean when talking about scalars as elements of the Clifford algebra is actually $\alpha\bullet\mathbb I$. That is to say that your relation $e_1*e_1 = 1$ is more properly written $e_1*e_1 = 1\bullet\mathbb I$ (and one of the rules of a vector space says that $1\bullet a = a$ for any $a$ so we can actually write $e_1*e_1 = \mathbb I$).
The word algebra in "Clifford algebra" has a very particular meaning in this case: it means that the Clifford product $*$ is "compatible" with the vector space operations. In particular, for scalar multiplication it means that
$$
(\alpha\bullet b)*c = b*(\alpha\bullet c) = \alpha\bullet(a*b).
$$
With all these rules layed out we can now compute the Clifford product of two scalars $\alpha, \beta$ (and what we actually mean by that is the Clifford product of $\alpha\bullet\mathbb I$ and $\beta\bullet\mathbb I$):
$$
(\alpha\bullet\mathbb I)*(\beta\bullet\mathbb I) = \mathbb I*(\alpha\bullet(\beta\bullet\mathbb I)) = \mathbb I*((\alpha\beta)\bullet I) = (\alpha\beta)\bullet(\mathbb I*\mathbb I) = (\alpha\beta)\bullet\mathbb I.
$$
$(\alpha\beta)\bullet\mathbb I$ is how we represent the scalar $\alpha\beta$ in the Clifford algebra, so another way to state the above is that the Clifford algebra of two scalars is the same as "normal" scalar multiplication.
The above is not specific to Clifford algebras in the slightest; it applies to any algebra with identity $\mathbb I$, where again "algebra" is meant in the very particular sense where a product is compatible with a vector space structure.