If $a,b,c \in \mathbb{R}$ satisfy $\left|(a + b)(b + c)(c + a)\right| = \left|(a − b)(b − c)(c − a)\right|$ then $\left| \frac{a}{b} + \frac{b}{c} + \frac{c}{a} \right| \geq 1$.
Given what we want to prove, additional assumption of $a,b,c \not= 0$ seems to be necessary.
I can only see kind of 'cyclic symmetry', by which I mean that any $2$ variables can be swapped without changing the equation or inequality. Also, if we could assume $a,b,c > 0$ then the result follows simply from the AM-GM inequality:
$ \frac{1}{3} \left( \frac{a}{b} + \frac{b}{c} + \frac{c}{a} \right) \geq \left(\frac{a}{b} \frac{b}{c} \frac{c}{a}\right)^\frac{1}{3} = 1 \implies \left| \frac{a}{b} + \frac{b}{c} + \frac{c}{a} \right| \geq 3 \geq 1$
But it doesn't help. Such assumption definitely doesn't follow from the initial condition since for instance $a=b=1$ and $c=-1$ satisfy both the equation and inequality.
Other than that, I have no idea how to get from that equation to the desired inequality. Any hints will be appreciated.