Let $G$ be a finite group.
If $K_1,K_2,\ldots, K_m$ are conjugacy classes of $G$ and if $\chi_1,\ldots,\chi_m$ are irreducible characters of $G$ over complex field, then we have row and column orthogonality relations:
(row) $\frac{1}{|G|} \sum_{x\in G} \chi_i(x) \overline{\chi_j(x)}=\delta_{i,j}$.
(column) $\sum_{i=1}^m \chi_i (K_r) \overline{\chi_i(K_s)} = \frac{|G|}{\sqrt{|K_r|\cdot |K_s|}}\delta_{r,s}$.
Q. Is there application of column-orthogonality, which we do not get easily by row-orthogonality?
Since one of the above relations can be derived from other, I do not know how much my question makes sense. The application of row-orthogonality, or more precisely, orthogonality of different irreducible character comes in proving that all the irreducible characters of $G$ form an orthonormal basis for the space of class functions on $G$; but what about use of column orthogonality?
One may say that if we know all the irreducible characters except one character $\psi$, then we can get it from column-orthogonality. But, it is much easier to cover $\psi$ from the remaining and the regular character than the column orthogonality. This raised question of practical use of column-orthogonality.