The form $$ {\bf r} \cdot {\bf r} = \left|{\bf r}\right|^2 = \sum_{i,j} r_i r_j {\bf e}_i \cdot {\bf e}_j = \sum_{i,j} r_i r_j \delta_{ij} = \sum_i r_i r_i $$
is defined via a bilinear form that takes two vectors and outputs a real number with certain conditions. This quantity is usually referred to as the square of a vector. I have encountered here forms such as ${\bf r}^3, {\bf r}^4, ...$. Now ${\bf r} \cdot {\bf r} \equiv {\bf r}^2$ and is $SO(3)$ invariant. How does one show ${\bf r}^3$ is not $SO(3)$ invariant and consequently only even powers are invariant under $SO(3)$.
The question is tantamount to: How is ${\bf r}^j$ ($j>2$) defined?