Both $dx$ and $dy$ are just symbols which mean nothing out of context, but probably there is a way to explain.
$dx$ is increase of $x$ and $dy$ is increase of $y$. That means that if you add "infinitesimal" $dx$ to $x$, $y$ will grow by $dy$. In other words,
$$dy=y(x+dx)-y(x).$$
If you write $\frac{dy}{dx}$, you mean
$$
\frac{dy}{dx} = \lim_{\Delta x\rightarrow 0}\frac{y(x+\Delta x) - y(x)}{\Delta x},
$$
since $dx$ was assumed infinitesimal.
When you write $dy$, you always assume there is some $dx$. For example, for $y(x)=\sin(x)$ $$dy = \cos(x)\,dx;$$ for $y(x)=e^x$ $$dy = e^xdx = y(x) dx.$$
So, you can't just write something like $dy = 5$. May seem to have no sense, but the logic of infinitesimals may simplify proofs sometimes (and it was the only way to derivate before Cauchy!)
In contrast, $\frac{dy}{dx}$ is always a number (we are still talking about real functions, right?), which can depend on $x$. For example, for $y(x) = \sin(x)$ $$\frac{dy}{dx} = \cos(x).$$
In your example $y(x, u) = x\cdot u$, and
$$dy=y(x + dx, u + du) - y(x, u) = u\,dx + x\,du + dx\cdot du,$$
and $dx \cdot du$ is omitted because it is much less than other summands and thus "insignificant". There can't be calculated $\frac{dy}{dx}$ anymore because we would have to divide infinitesimal $du$ by infinitesimal $dx$, but there is
$$\frac{\partial y}{\partial x} = \lim_{\Delta x\rightarrow 0}\frac{y(x+\Delta x, u) - y(x, u)}{\Delta x} = u,$$
the partial derivative, which allows us to write equation for $dy$ in form
$$dy = \frac{\partial y}{\partial x}dx + \frac{\partial y}{\partial u}du.$$
In conclusion, $dy$ is the full increase of $y$ depending on increases of all variables ($dx$, $du$, etc.) and $\frac{dy}{dx}$ or $\frac{\partial y}{\partial x}$ is the growth coefficient determining how much greater will grow $y$ with growth of only one variable $x$.