Motivation from cocktail bar
Every time when I order the cocktail “Latex and Prejudice” (“Латекс и предубеждение”) in the Tesla bar in Saint Petersburg (Russia) the barkeeper selects by random a small interesting photo$^1$ and attaches it with a clamp to the cocktail glass. At the beginning I got always different pictures and started to collect them. The more cocktails I ordered the more often the motifs repeated. Finally, I had drunken so much that almost every time I had to ask for a different photo. I was wondering how many different pictures there are but due to drunkenness couldn't solve the problem by myself.

Mathematical form using urn model
Given is an urn with an unknown number of balls that have an unknown number of colors. It is assumed that every color has equal probability. From this urn in total $n$ balls with $m$ different colors were drawn, $k_i$ balls for color $i$ were sampled, i.e. $n=\sum_{i=1}^m k_i$. How many different colors $M$ are in the urn? Sampling with and without replacement is of interest.
Open questions
Some answers were already given. Now I am looking for either alternative answers or/and answers to the following more specific questions:
Let's only for the first question assume that we do not know if the balls were drawn with or without replacement. Is the maximum likelihood for drawing with replacement always higher than the maximum likelihood for drawing without replacement?
Is this answer helpful? If yes: Can we consider the calculated likelihoods as discrete probability distributions if they were be normalized (with support on integers in the range $(m,\infty)$)? What can we say about variance, standard error?
What can we say about variance, standard error of another answer?
Related problems
In this SE post the number of colors in the urn is also unknown but in the problem given here it is assumed that the colors have equal probability. Another SE post deals with lending books from a library that were already lent at an earlier time.
$\small{^1 \text{Because the site is accessible to minors,$\\$ the content of the photos is not discussed here.}}$