You don't have to re-do the Borel functional calculus on $eMe$. All you need is the assertion that $f(x)\in eMe$.
Since $exe=x$, for any $n\in\mathbb N$
$$
x^n=x\,x^{n-1}=exe\,x^{n-1}=e\,exe\,x^{n-1}=ex^n.
$$
Do the same on the right, or take adjoints, and $x^n=ex^ne$. Thus $p(x)=ep(x)e$ for any polynomial $p$ with $p(0)=0$. The continuous functional calculus then gives you
$$\tag1
f(x)=ef(x)e,\qquad f\in C(\sigma(x))\ \text{ such that $f(0)=0$}.
$$A typical way to construct the spectral measure for $x$ is to define, for each $\xi\in H$,
$$\tag2
f\longmapsto \langle f(x)\xi,\xi\rangle.
$$
This is a bounded positive linear functional on $C(\sigma(x))$, and so by Riesz-Markov there exists a regular Borel measure $\mu_\xi$ on $\sigma(x)$ such that
$$\tag3
\langle f(x)\xi,\xi\rangle=\int_{\sigma(x)}f\,d\mu_\xi,\qquad f\in C(\sigma(x)).
$$
For $f$ bounded Borel, one defines an operator $f(x)\in M$ by
$$
\langle f(x)\xi,\xi\rangle=\int_{\sigma(x)}f\,d\mu_\xi.
$$
Combining $(1)$ and $(3)$ one gets that $\mu_{e\xi}(\Delta)=\mu_\xi(\Delta)$ for all $\xi\in H$, as long as $0\not\in\Delta$ (since they agree on all continuous $f$ with $f(0)=0$). Then, as long as $f$ is bounded Borel with $f(0)=0$,
$$
\langle ef(x)e\xi,\xi\rangle=\langle f(x)e\xi,e\xi\rangle=\int_{\sigma(x)\setminus\{0\}}f\,d\mu_{e\xi}=\int_{\sigma(x)\setminus\{0\}}f\,d\mu_{\xi}=\langle f(x)\xi,\xi\rangle,
$$
which shows that $f(x)=ef(x)e\in eMe$.