Why do quaternions not only use two imaginary numbers. Can we not simplify quaternions
$$q = a + b\mathbf{i} + c\mathbf{j} + d\mathbf{k} \tag{1}$$
to the form
$$ \begin{align} q & = a + b\mathbf{i} + (c + d\mathbf{i})\mathbf{j} \tag{2}\\ & = e + f\mathbf{j} \end{align} $$ Where $e,f \in \mathbb{C}$.
Thus we only introduce one new imaginary number. Where we note that $\bf{ij} = k$, which holds true.
This would make quaternions seem more like complex numbers and we only need to define the interactions between $\bf i$ and $\bf j$.
The same would also hold true for octonions being represented as $s = g + h\mathbf{k'}$ where $g, h \in \mathbb{H}$. Where we see that we now have only 3 imaginary numbers instead of 7.
This 'factorized' representation seems to simplify things and make these numbers look more familiar.