The elements $x\in{\mathbb R}^n$ are just $n$-tuples $(x_1,x_2,\ldots, x_n)$ and, a priori, neither row nor column vectors. If you use them for doing euclidean geometry, say, studying ellipses or spirals, then you usually use the norm
$$|x|:=\sqrt{x_1^2+\ldots+x_n^2}\ .\tag{1}$$
When you are doing in fact linear algebra then you consider the points of the given "base space" $X:={\mathbb R}^n$ as column vectors and set up the standard matrix calculus. In this environment you sometimes also use norms, e.g., the above norm $(1)$, which then is denoted $\|x\|_2$. In some cases you use other norms, e.g.,
$$\|x\|_1:=\sum_{k=1}^n |x_k|,\qquad{\rm or}\qquad \|x\|_\infty:=\max_{1\leq k\leq n}|x_k|\ .$$
These norms refer to the "base space" $X$. To this space is associated its dual $X^*$ containing the linear functionals $\phi: \>X\to{\mathbb R}$. Such a functional appears as $$\phi(x)=\sum_{k=1}^n a_k x_k\ ,$$ so that "datawise" this $\phi$ is again encoded by an $n$-tuple $(a_1,\ldots,a_n)=:a$. In matrix calculus this $n$-tuple $a$ is then a row vector (and is sometimes written $a^{\rm t}$, or similar). When we have some norm $\|\cdot\|$ on the base space $X$ the $\phi$ has automatically its functional norm
$$\|\phi\|:=\sup_{x\ne0}{|\phi(x)|\over\|x\|}\ .$$
When the norm in $X$ is the euclidean norm $\|\cdot\|_2$ then $\|\phi\|=\|a\|_2$ again, but when the norm in $X$ is $\|\cdot\|_1$ then the "associated" norm in $X^*$ is $\|\phi\|=\|a\|_\infty$. (The proof is an exercise.)