I'll try to answer to your questions following the order of their appearance.
Are there interesting approaches that focus on the minimization of the energy directly?
Yes, there are several approaches to the solution of this problem: they are all known under the collective name of "Variational Method". This "method" has its root in the direct method in the calculus of variation which was pioneered by Leonida Tonelli, and aims to find the minimum of a functional by directly evaluating its value on a properly defined (sub)sequence of functions for which it is defined, without the need to calculate its functional derivative and solve the associated Euler-Lagrange DEs. Contrary to some widespread belief, the variational method is widely applicable to general (system of) PDEs, as we'll see below.
Let's start our description by saying that, when a functional $F$ which is equivalent to the given (system of) PDEs has been constructed, the general variational method can be described by mimicking the standard approach to direct method in the calculus of variation:$\DeclareMathOperator{\DM}{\mathrm{Dom}}$
show that the functional $F$ is (sequentially) lower semicontinuous (or upper semicontinuous, if we are searching for a maximum instead of a minimum) respect to a topology chosen on its domain of definition $\DM F$.
chose a minimizing sequence i.e. a sequence of functions $\{u_n\}$ contained in the domain $\DM F$ such that
$$
\lim_{n\to +\infty} F[u_n]=\inf_{u\in\DM F}F(u)
$$
Show that the chosen sequence $\{u_n\}$ admits a subsequence $\{u_{n_k}\}$ covering to $u\in \DM F$ respect to the given topology. Then $u$ is the sought for solution.
Differently from what happens in the direct method, where the functional is customarily known from the start, step 1. for the variational method is customarily done during the construction of $F$. For example, the very general method for giving a variational formulation to any operator equation worked out by Enzo Tonti (see for example [3] and [1], chapter IV, §17, pp. 168-182) produces the a functional which has a minimum $u$ if and only if $u$ solves the initial operator equation, implicitly proving its semicontinuity.
Finally, what are the differences between the various procedures that go under this collective name? They use different methods to construct the minimizing sequence and its subsequence: for example the method of orthonormal series, the Ritz (or Rayleigh-Ritz) Method, the Galerkin Method or its variants as the Faedo- Bunbnov- Galerking Methods, the Least Squares Method, The Courant Method and The Method of Steepest Descent are all variational methods.
Is research being done in this field, and could you maybe provide some reference?
Yes, there is currently a large deal of investigation on the variational method, due to its wide applicability to standard problems in engineering and physics: try googling one of the names given above, just to see the number of the results that you'll get. As a basic reference for the standard techniques, I'd suggest [2], part III, chapters 9-17, pp. 113-178, while the problem of constructing a functional "equivalent" to a given (system of) PDEs, technically called "the inverse problem of the calculus of variation", is comprehensively addressed in references [1] and [3]: the first one gives also a very general procedure for solving very general nonlinear equations (chapter IV, §18, pp. 182-198) due to A. D. Lyashko.
Final notes
- The approach used in the solution of the inverse problem of the calculus of variation is briefly addressed also in this and this Q&A.
- As I briefly alluded to in the answer to the first part of the question, it is a widespread belief that only some PDEs (or more generally some operator equations) admit a variational formulation, even if the works of Tonti, Filippov and others have shown that the inverse problem of the calculus of variation has a generalized solution for large classes of operator equations. However, the belief is not entirely unjustified since it is true that there are large classes of functional formulations of PDE problems for which the functional derivative does not lead to the Euler-Lagrange equations: for example Copson [A1] proves that the ordinary heat equation (and more generally equations of parabolic type) is not the Euler-Lagrange equation of any functional. But it also clear from the works [1] and [2] that such kind of equations do admit a variational formulation.
References
[1] Filippov, Vladimir Mikhailovich, Variational principles for nonpotential operators. With an appendix by the author and V. M. Savchin, Transl. from the Russian by J. R. Schulenberger. Transl. ed. by Ben Silver, Translations of Mathematical Monographs, 77. Providence, RI: American Mathematical Society (AMS). pp. xiii+239 (1989), ISBN: 0-8218-4529-2. MR1013998, Zbl 0682.35006.
[2] Karel Rektorys, Variational methods in mathematics, science and engineering, Translated from the Czech by Michael Basch. 2nd ed. (English), Dordrecht - Boston - London: D. Reidel Publishing Company, pp. 571 (1980), ISBN: 90-277-1060-0, MR0596582, Zbl 0481.49002.
[3] Tonti, Enzo, "Extended variational formulation", Vestnik Rossiĭskogo Universiteta Druzhby Narodov, Seriya Matematika 2, No. 2, 148-162 (1995). Zbl 0965.35036.
Addendum reference
[A1] Edward Thomas Copson, "Partial differential equations and the calculus of variations" Proceedings of the Royal Society of Edinburgh 46, 126-135 (1926), JFM 52.0509.01.