I am tasked with showing
$$ \sum_{ x \in C_1, y \in C_2, z \in C_3} \chi(xyz) = \frac{|C_1| |C_2| |C_3| \chi(C_1)\chi(C_2)\chi(C_3)}{\chi(1)^2} $$
where $C_1,C_2,C_3$ are conjugacy classes in a finite group $G$, and $\chi$ is the character of an irreducible representation $\rho$.
A hint is that the left side is $\text{trace} \left( \sum_{ x \in C_1, y \in C_2, z \in C_3} \rho(xyz) \right)$. I can see by Schur's lemma this map acts by multiplication by a constant, but I don't see how to compute this constant.