In their book Tensor Categories Etingof, Gelaki, Nikshych and Ostrik give a different definition of a (strong) monoidal functor. The difference is that they do not set the isomorphism $F(1) \cong 1$ as a part of the data, but rather impose a condition on the pair $(F\colon C\to C', (J_{X,Y}\colon F(X)\otimes F(Y)\to F(X\otimes Y))_{X,Y \in C})$ that would be a monoidal functor that some isomorphism $F(1) \cong 1$ exists. They then define a canonical isomorphism $F(1)\cong 1$ by the following diagram:
The exercise is then given to prove that, for this canonical isomorphism, the following diagrams commute:
My trouble is the second diagram. Clearly, we first should tensor diagram defining $\phi$ with $F(X)$ and $1_{F(X)}$ and appeal to functoriality, but I don't see how we can get from $1_{F(X)}\otimes (\phi \otimes 1_1)$ to $1_{F(X)}\otimes \phi$.