Let $H$ be a $\mathbb R$-Hilbert space and $A\in\mathfrak L(H)$ be self-adjoint. I want to show that $$\left\|A\right\|_{\mathfrak L(H)}=\sup_{x\in H\setminus\{0\}}\frac{\langle Ax,x\rangle_H}{\left\|x\right\|_H^2}.\tag1$$ How can we do that? I know that for any norma operator on a Hilbert space, the oprator norm is equal to the spectral radius. However, that doesn't seem to help.
EDIT: I guess we need to assume that $A$ is nonnegative (i.e. $\langle Ax,x\rangle_H\ge0$ for all $x\in H$.