Well, it's a bit of a stretch. Take a conic, represented by a homogeneous quadratic like
$$
ax^2 + by^2 + cz^2 + dxy + exz + fyz = 0,
$$
which is what I assume was meant by "cones are represented by second-degree equations." Then take a plane, represented by something like
$$
px + qy + rz + s = 0.
$$
Supposing, for a moment, that $r \ne 0$, we can write an equivalent representation, namely
$$
\frac{p}{r}x + \frac{q}{r}y + z + \frac{s}{r} = 0,
$$
which I'll rewrite by assigning new names, as
$$
p'x + q'y + z + s' = 0
$$
and then find, that for every point $(x, y, z)$ on this plane, we have
$$
z = -s' -p'x -q'y
$$
So if a point lies on this plane, it looks like
$$
(x, y, z) = (x, y, -s' -p'x -q'y)
$$
Furthermore, the numbers $x$ and $y$ constitute 'coordinates' for that plane, i.e., every point of the plane corresponds to a unique $xy$-pair, and vice versa.
Now if that point also lies on the conic I mentioned earlier, then we must have
$$
ax^2 + by^2 + cz^2 + dxy + exz + fyz = 0,
$$
which means (replacing $z$ with $-s' -p'x -q'y$) that
$$
ax^2 + by^2 + c(-s' -p'x -q'y)^2 + dxy + ex(-s' -p'x -q'y) + fy(-s' -p'x -q'y) = 0,
$$
which we can multiply out, and gather like terms in powers of $x$ and $y$ to get something that looks like
$$
(a + p'^2 -ep')x^2 + (b + q'^2-fq')y^2 +
dots = 0.
$$
Letting $A = (a + p'^2 -ep'), B = (b + q'^2-fq'), \ldots,$ we have exactly the form promised in the quoted section of your question.
Of course, this all assumed that $r \ne 0$. In the case where $r = 0$, we know that one of $p$ and $q$ must be nonzero, and we simply do the same thing with whichever one is nonzero (or pick one at random, if both are nonzero). Suppose that $q \ne 0$. Then we end up with an expression for $y$ in terms of $x$ and $z$, and we discover that $x$ and $z$ work as coordinates for the plane, and we end up with a quadratic in $x$ and $z$ instead of in $x$ and $y$, but that's still fine. Similarly, if $p \ne 0$, we can end up with a quadratic in $y$ and $z$.