It's well-known that if you take the definition of surreal multiplication and attempts to generalize it to all games, the result is not well-defined, in that it does not respect equivalence of games.
What I'm wondering is this: What if we consider games that are equivalent to numbers, such as $\{*|*\}$, which is equivalent to $0$? Or to put it differently, what if we consider surreal multiplication, but we allow representing our numbers in non-numeric ways, such as representing a $0$ by $\{*|*\}$?
Is multiplication well-defined (equivalence-respecting) in this intermediate setting?
(I ask because I noticed that, although multiplication is well-defined for impartial games, it's not well-defined for games equivalent to impartial games. I'm wondering if something similar happens with numbers, or whether it remains well-defined; I haven't been able to find a counterexample.)
Thank you!