map between classifying spaces Assume that $H$ is a closed subgroup of a Lie Group $G$ and let $EG \rightarrow BG$ the universal bundle.
It is well known the fact that there is an induced map $BH \rightarrow BG$ with homotopy fiber $G/H$. The proof is also an standard argument: $BH \cong EG \times_G G/H \rightarrow BG$ can be seen as the "associate" fiber bundle of the universal bundle $EG \rightarrow BG$.
It is also a well known fact that the classifying space construction is functorial, so the inclusion $i:  H \rightarrow G$ induces a map $Bi: BH \rightarrow BG$.
My question is, why is this map $Bi$ a fibration with fiber $G/H$ and does it coincide (up to homotopy) with the first construction?
In general, the map $Bi$ arises as the classifying map of the principal $G$-bundle $EG \times_H G \rightarrow BH$, so my idea is to show that the pullback of the map $EG \times_G G/H \rightarrow BG$ is actually $EG \times_H G$ but I had no success.
 A: Firstly, this is not the correct context to talk about strict fibrations, since the classifying space functor is only defined up to homotopy equivalence. Whilst I believe that there are constructions that make the induced map $BH\rightarrow BG$ into a Serre fibration for a closed subgroup $H\leq G$, these constructions are by no means unique. Rather, one should talk about homotopy fibrations in this context, which are simply the result of turning an arbitrary map into a fibration (say by pulling back from a path space fibration). The point is that this procedure correctly identifies the homotopy type of the homotopy fibre of $Bi$ without asserting the existence of any homotopy lifting property or bundle structure.
Now, with that out the way, let us address the question. Let $G$ be a suitable topological group. Assuming it is compact Lie is certainly more than adequate. Then, as you say, there is a functorially associated classifying space $BG$ satisfying a certain universal property. However, more is true, and in many cases it is useful to take this extra structure into account. Not just the classifying space $BG$ is functorial, but there is a functorially associated $G$-principal fibration
$$G\rightarrow EG\xrightarrow{\pi_G}BG$$
where $EG$ is a contractible free $G$-space. Let us write $\mathcal{E}G$ for this principal bundle. Then a homomorphism $\varphi:G\rightarrow G'$ will induce a morphism of fibre bundles
$$\mathcal{E}\varphi:\mathcal{E}G\rightarrow\mathcal{E}G'.$$
The induced map on fibres will be homotopic to $\varphi$, and the induced map of base spaces is a map $B\varphi:BG\rightarrow BG'$ that classifies $\varphi$.
Note that the sense of this functorality is homotopical, and although the bundle is defined strictly, the spaces $EG$ and $BG$ and maps $B\varphi$ are only defined up to a suitable notion of homotopy.
Now let $i:H\hookrightarrow G$ be a subgroup. Then there is an induced map $\mathcal{E}i:\mathcal{E}H\rightarrow\mathcal{E}G$ as above, and the map of total spaces $Ei:EH\rightarrow EG$ is an $H$-equivariant map which is a non-equivariant homotopy equivalence, since $EH$, $EG$ are both non-equivariantly contractible.
Moreover, since it is a subgroup, $H$ acts freely on $EG$ through this map and induces a map
$$Bi':BH=(EH)/H\rightarrow (EG)/H$$
of quotient spaces, which is easily seen to be a homotopy equivalence using the universal properties. On the other hand, since $H\leq G$, there is an induced map of orbit spaces
$$Bi'':(EG)/H\rightarrow (EG)/G=BG$$
and we easily see that 
$$Bi=Bi''\circ Bi'.$$
Now we write
$$Bi'': EG/H\cong (EG\times_GG)/H\cong EG\times_G(G/H)\xrightarrow{\pi_G} BG$$
and use this to identify the homotopy fibre of $Bi''$ as $G/H$. Since $Bi=Bi''\circ Bi'$, and $Bi$ is a homotopy equivalence, it follows that the homotopy fibre of $Bi$ is also $G/H$.
