You can define $\zeta(q)$ for any quaternion with real part $\ne 1$ by plugging it into the Taylor series for $\zeta(x)$ around a real point far enough from $1$ in the appropriate direction.
This is not very exciting, though, because every quaternion $q$ decomposes as $a+b\ell$ where $a$ and $b$ are real and $\ell$ is a quaternion satisfying $\ell^2=-1$. So for every fixed $q$, all terms in the Taylor series will lie in the complex plane spanned by $1$ and $\ell$, and therefore no really new phenomena show up.
This shows that it doesn't matter which center for the Taylor series we choose, as long as it is closer to $q$ than it is to $1$. It also shows that we can extend the function continuously to quaternions with real part $1$ (other that $1$ itself).