Once $A$ has finished playing, ending with an amount $a$, the strategy for $B$ is simple and well-known: Use bold play.
That is, aim for a target sum of $a+\epsilon$ and bet what is needed to reach this goal exactly or bet all, whatever is less. As seen for example here, the probability of $B$ reaching this target is maximized by this strategy and depends only on the initial proportion $\alpha:=\frac{100}{a+\epsilon}\in(0,1)$. (Of course, $B$ wins immediately if $a<100$). While the function $p(\alpha)$ that returns $B$'s winning probability is fractal and depends on the dyadic expansion of the number $\alpha$, we can for simplicyity (or a first approximate analysis) assume that $p(\alpha)=\alpha$: If the coin were fair, we would indeed have $p(\alpha)=\alpha$, and the coin is quite close to being fair.
Also, we drop the $\epsilon$ as $B$ may chose it arbitrarily small. (This is the same as saying that $B$ wins in case of a tie).
In view of this, what should $A$ do?
If $A$ does not play at all, $B$ wins with probability $\approx 1$.
If $A$ decides to bet $x$ once and then stop, $B$ wins if either $A$ loses ($p=0.51$) and $B$ wins immediately or if $A$ wins $p=0.49$ and then $B$ wins (as seen above) with $p(\frac{100}{100+x})\approx \frac{100}{100+x}$. So if $A$ decides beforehand to play only once, she better bet all she has and thus wins the grand prize with probaility $\approx 0.49\cdot(1-p(\frac12))\approx \frac14$.
Assume $A$ wins the first round and has $200$. What is the best decision to do now?
Betting $x<100$ will result in a winning probability of approximately
$$0.49\cdot(1-\frac{100}{200+x})+0.51\cdot(1- \frac{100}{200-x}) $$
It looks like the best to do is stop playing (with winning probability $\approx\frac12$ now).
Alernatively, let us assume instead that $A$ employs bold play as well with a target sum $T>100$. Then the probability of reaching the target is $\approx \frac{100}{T}$, so the total probability of $A$ winning is approximately
$$ \frac{100}T\cdot(1-\frac{100}T)$$
and this is maximized precisely when $T=200$.
This repeats what we suspect from above:
The optimal strategy for $A$ is to play once and try to double, resulting in a winning probability $\approx \frac14$.
Admittedly, the optimality of this strategy for $A$ is not rigorously shown and especially there may be some gains from exploiting the detailed shape of $B$'s winnign probability function, but I am pretty sure this is a not-too-bad approximation.