All the matter stems from that , for real $r$, the expression
$$
\left( {1 + x} \right)^{\,r} = \sum\limits_{0\, \le \,k} {
\binom{r}{k}
x^{\,k} } = \sum\limits_{0\, \le \,k} {{{r^{\,\underline {\,k\,} } } \over {k!}}x^{\,k} } \quad \left| {\;r \in \mathbb R} \right.
$$
(where we indicate with $r^{\,\underline {\,k\,} }$ and $r^{\,\overline {\,k\,} }$, respectively, the Falling and Rising Factorial)
- converges absolutely , for whichever $r$, if $|x|<1$;
- for $x=1$ , it converges for $-1<r$;
- for $0 \le r \in \mathbb Z$ the sum is finite, and thus converges absolutely, for whichever $x$.
re. to this article in Wikipedia.
Note in fact that if $r$ is not a non-negative integer, the sum will contain infinitely many terms with alternated sign.
We know that we are allowed to drift inside the sum some algebraic manipulation (including taking the limit)
if the sum converges absolutely, while if the sum is just convergent then the convergence might be compromised.
Therefore let's proceed cautiously
For $|x|<1$ we can write
$$
\eqalign{
& {{\left( {1 + x} \right)^{\,r} - 1} \over r} = \sum\limits_{1\, \le \,k} {{{r^{\,\underline {\,k\,} } } \over {r\,k!}}x^{\,k} }
= \sum\limits_{0\, \le \,k} {{{r^{\,\underline {\,k + 1\,} } } \over {r\,\left( {k + 1} \right)!}}x^{\,k + 1} } = \cr
& = \sum\limits_{0\, \le \,k} {{{\left( {r - 1} \right)^{\,\underline {\,k\,} } } \over {\left( {k + 1} \right)!}}x^{\,k + 1} }
= x\sum\limits_{0\, \le \,k} {{1 \over {k + 1}}{{\left( {r - 1} \right)^{\,\underline {\,k\,} } } \over {k!}}x^{\,k} } = \int_0^x {\left( {1 + t} \right)^{\,r - 1} dt} \cr}
$$
and the integral indicates that, for $r$ approaching $0$, we are running over the edge
$$
\int {t^{\,r - 1} dt} = {1 \over r}t^{\,r} \quad \int {t^{\, - 1} dt} = \ln (t)
$$
At the same time, the integral is well defined for $x \to 1^{-}$ and for $r \to 0$.
So
$$
\eqalign{
& \mathop {\lim }\limits_{r\; \to \,0} {{\left( {1 + x} \right)^{\,r} - 1} \over r}
= \ln \left( {1 + x} \right) = \sum\limits_{0\, \le \,k} {{{\left( { - 1} \right)^{\,\underline {\,k\,} } } \over {\left( {k + 1} \right)!}}x^{\,k + 1} } = \cr
& = \sum\limits_{0\, \le \,k} {\left( { - 1} \right)^{\,k} {{1^{\,\overline {\,k\,} } } \over {\left( {k + 1} \right)!}}x^{\,k + 1} }
= \sum\limits_{0\, \le \,k} {\left( { - 1} \right)^{\,k} {{k!} \over {\left( {k + 1} \right)!}}x^{\,k + 1} } = \cr
& = \sum\limits_{0\, \le \,k} {{{\left( { - 1} \right)^{\,k} } \over {\left( {k + 1} \right)}}x^{\,k + 1} } \cr}
$$
which is the well known Mercator series, and known to be convergent
for $-1<x \le 1$.
Note: above we made use of the fact that, for whichever integer $k$ and real (or complex) $s$ we have
$$
\eqalign{
& \left( { - s} \right)^{\,\underline {\,k\,} } = \left( { - s} \right)\left( { - s - 1} \right) \cdots \left( { - s - \left( {k - 1} \right)} \right) = \cr
& = \left( { - 1} \right)^{\,k} s\left( {s + 1} \right) \cdots \left( {s + \left( {k - 1} \right)} \right) = \left( { - 1} \right)^{\,k} s^{\,\overline {\,k\,} } \cr}
$$
So we can take the limit for $x \to 1^{-}$, and obtain
$$
\mathop {\lim }\limits_{x\; \to \,1^{\, - } } \ln \left( {1 + x} \right) = \ln 2 = \sum\limits_{0\, \le \,k} {{{\left( { - 1} \right)^{\,k} } \over {\left( {k + 1} \right)}}}
$$
There are plenty of posts herewith dealing with this sum, but refer in particular to this post to understand how "delicate" it is: you cannot rearrange the terms (for instance).