This is indeed true.
Since the $\sigma$-algebra generated by $\|\bullet\|_{H^1}$ is clearly finer than the one generated by the $L^2$-norm, it suffices that $\|\bullet\|_{H^1}$ is measurable with respect to the $L^2$-Borel-$\sigma$-algebra. For this, it suffices to show that $f \mapsto \|f'\|_{L^2}$ is measurable.
To show this, let $\Gamma \subset C_c^\infty ((0,1)) \setminus \{0\}$ be countable and such that $\Gamma \subset L^2$ is dense. Since $L^2$ is separable, and since $C_c^\infty$ is dense in $L^2$, such a set exists. It is not hard to see for any $h \in L^2$ that
$$
\|h\|_{L^2} = \sup_{g \in \Gamma} \frac{|\langle h, g \rangle|}{\|g\|_{L^2}} \, .
$$
If we apply this to $f' \in L^2$ for $f \in H^1$, we see
$$
\|f'\|_{L^2} = \sup_{g \in \Gamma} \theta_g (f) \, ,
$$
with
$$
\theta_g (f)
:= \frac{|\langle f', g \rangle|}{\|g\|_{L^2}}
= \frac{|\langle f, g' \rangle|}{\|g\|_{L^2}} \, .
$$
This identity show that $H^1 \to \Bbb{R}, f \mapsto \theta_g (f)$ is continuous (and hence measurable) with respect to $\|\bullet\|_{L^2}$.
As a countable supremum of measurable functions, the function
$H^1 \to \Bbb{R}, f \mapsto \|f'\|_{L^2}$ is thus measurable.