In 1800s trig texts it was common to prove without the use of calculus methods that for $0 < x < \frac{\pi}{2}$ we have
$$0 \; < \; x - \frac{1}{6}x^3 \; < \; \sin x \; < \; x $$
For a discussion of this, including 10 references (all of which can now be found freely available on the internet), see this 22 April 2008 ap-calculus post archived at Math Forum.
It follows that for $-\frac{\pi}{2} < x < 0$ we have
$$x \; < \; \sin x \; < \; x - \frac{1}{6}x^3 \; < \; 0 $$
Therefore, for all $x$ such that $-\frac{\pi}{2} < x < \frac{\pi}{2}$ we have
$$ | x - \sin x| \;\; < \;\; \left|x \; - \; \left(x - \frac{1}{6}x^3\right)\right| \;\; = \;\; \frac{1}{6}|x|^3 $$
and
$$ |\sin x| \; < \; |x| $$
Assuming these results, it follows that for all $x$ such that $\frac{\pi}{2} < x < \frac{\pi}{2}$ we have
$$ \left|\frac{x - \sin x}{x \sin x}\right| \;\; = \;\; \frac{|x - \sin x|}{|x \sin x|} \;\; < \;\; \frac{\frac{1}{6}|x|^3}{|x| \cdot |\sin x |} \;\; = \;\; \frac{|x|^2}{6|\sin x|} $$
$$ = \;\; \frac{1}{6} \cdot \left|\frac{x}{\sin x}\right| \cdot |x| \;\; \longrightarrow \;\; \frac{1}{6} \cdot 1 \cdot 0 \;\; = \;\; 0 $$
Incidentally, it is much easier to prove that for $\;0 < x < \frac{\pi}{2}\;$ we have $\;0 < x - \frac{1}{4}x^3 < \sin x < x,\;$ and this weaker result was also often proved without the use of calculus methods in older books. Note that we can still find the given limit using this weaker result --- just follow what I did above, changing all the $6$'s to $4$'s.
(ADDED A FEW HOURS LATER) Earlier I wrote, in regards to the references I gave in my 22 April 2008 post, that “all of which can now be found freely available on the internet”. I decided to google for them, along with some other papers I have copies of. For the most part I only considered papers, since I’d probably never finish trying to give all (or even most) of the 1800s textbooks that have a discussion of this inequality. For the few textbooks that I did include below, I used the earliest edition, since the entries are listed in chronological order. The links to the papers are to google-books versions and will take you to the first page of the paper. If there is a problem with any of them (such as needing a google account), then google the title for other locations where the paper can be found. For example, all of the French journals are at http://www.numdam.org. To make this more bibliographically useful, I tried to find full names and birth/death years for all authors.
[1] Alexandre Joseph Hidulphe Vincent (1797-1868), Note sur la construction des tables de sinus naturels, Nouvelles Annales de Mathématiques (1) 1 (1842), 272-277.
[2] François Joseph Eugène Lionnet (1805-1884), Sur une limite de l’erreur que l’on commet en remplaçant un arc par son sinus, Nouvelles Annales de Mathématiques (1) 2 (1843), 216-222.
[3] Auguste Deladéréere (??-??), Sur l’erreur commise en prenant un arc pour son sinus, Nouvelles Annales de Mathématiques (1) 2 (1843), 494-496.
[4] Olry Terquem (1782-1862), Théorème sur la difference entre l’arc et son sinus, Nouvelles Annales de Mathématiques (1) 3 (1844), 49-51.
[5] François Joseph Eugène Lionnet (1805-1884), Ueber eine für den elementar-unterricht in der trigonometrie vorzüglich geeignete methode zur erläuterung der berechnung der tafeln der sinus und cosinus, Archiv der Mathematik und Physik (1) 6 (1845), 205-213.
This is a “freely edited” (by the publisher) version of Lionnet’s 1843 paper above. Incidentally, the 3rd inequality on p. 209 should be $< \,.$
[6] Isaac Todhunter (1820-1884), Plane Trigonometry for the Use of Colleges and Schools, Macmillan and Company, 1859, vi + 271 pages.
See Article 120 on p. 83 for $\sin \theta > \theta - \frac{{\theta}^3}{4}.$ See Article 130 on pp. 88-89 for $\sin \theta > \theta - \frac{{\theta}^3}{6}.$
[7] Robert Rawson (1814-1906), Proof of the trigonometrical formula $\sin \theta > \theta - \frac{1}{6}{\theta}^3$, Messenger of Mathematics (old series) 3 (1866), 101-104.
[8] Joseph Joffroy (??-??), Démonstration de la formule $a - \sin a < \frac{a^3}{4}$, Nouvelles Annales de Mathématiques (2) 8 (1869), 42-43.
[9] François Joseph Eugène Lionnet (1805-1884), Note sur les questions 1045 et 1026, Nouvelles Annales de Mathématiques (2) 11 (1872), 78-81.
See Remarque on p. 81, which states that $a - \sin a < \frac{a^3}{6}$ and $1 - \cos a < \frac{a^2}{2}$ follow from the (geometrically proved) theorems 1 and 2.
[10] Joseph Joffroy (??-??), Démonstration géométrique de l’inégalité $a - \sin a < \frac{a^3}{4}$, Nouvelles Annales de Mathématiques (2) 14 (1875), 171-172.
[11] François Joseph Eugène Lionnet (1805-1884), Sur une limite de l’erreur, Journal de Mathématiques Élémentaires (1) 3 (1879), 193-197.
See IV. Théorème on pp. 196-197.
[12] [author not given], Démontrer élémentairement que l’on a $x - \sin x < \frac{x^3}{6}$, Journal de Mathématiques Élémentaires et Spéciales (1) 5 (1881), 156-157.
This is a published solution to an examination problem.
[13] Joseph Edwards (1854-1931), Differential Calculus with Applications and Numerous Examples. An Elementary Treatise, Macmillan and Company, 1886, xvi + 439 pages.
See Article 34 on pp. 22-23.
[14] Louis Desmons (1850-1921), Démonstration élémentaire de l'inégalité $x - \sin x < \frac{x^3}{6}$, Journal de Mathématiques Élémentaires (3) 3 (1889), 145-146.
[15] Louis Desmons (1850-1921) and Émile Gelin (1850-1921), Démonstration élémentaire de l'inégalité $x - \sin x < \frac{1}{6}x^3$, Mathesis Recueil Mathématique (1) 10 (1890), 58-60.
[16] Pierre Maximilien Évariste Bernès (1831-??), Démonstration de l'inégalité $\sin x > x - \frac{1}{6}x^3$, Mathesis Recueil Mathématique (1) 10 (1890), 112-113.
[17] J. Smeets (??-??), Sur l’inégalité $x - \sin x < \frac{1}{4}x^3$, Mathesis Recueil Mathématique (1) 10 (1890), 157-158.
The REMARQUE at the end, on p. 158, is by Joseph Jean Baptiste Neuberg (1840-1926).
[18] Paul Alexandre Pierre Delens (1856-??), Théorème de trigonométrie, Mathesis Recueil Mathématique (2) 4 (1894), 68-69.
[19] A. Absolonne (??-??), [Solution to Question 839], Mathesis Recueil Mathématique (2) 4 (1894), 73-76.
This answers a question proposed by Francesco Giudice (1855-1936) by giving a proof by elementary considerations that $\tan x - x < \frac{1}{3}{\tan}^3x.$ The NOTE on pp. 75-76 is by Joseph Jean Baptiste Neuberg (1840-1926).
[20] Maurice Fouché (1855-1929), Démonstration de l’inégalité $x - \sin x < \frac{1}{4}x^3$, Mathesis Recueil Mathématique (2) 5 (1895), 117.
[21] Josef Krug (??-??), [Untitled note], Archiv der Mathematik und Physik (3) 12 (1907), 92.
[22] Charles Davison (1858-1940), Subjects for Mathematical Essays, Macmillan and Company, 1915, x + 160 pages.
See Section 78. The Inequality Theorem $\sin \theta > \theta - \frac{1}{6}{\theta}^3$ on pp. 84-85.