This is known as a Taylor Series, the idea behind it is to write the function $(1 + x)^a$ as an (possibly) infinite sum of terms of them $c_k (x - x_0)^k$, $k=0,1,\cdots$ and in your case $x_0 = 0$ (that's the meaning of "around $x_0 = 0$")
$$
(1 + x)^a = \sum_{k=0}^{\infty} c_k x^k
$$
The coefficients $c_k$ are calculated with the derivatives of the function
$$
c_k = \frac{1}{k!}\left.\frac{{\rm d}^k}{{\rm d}x^k}(1 + x)^a\right|_{x=x_0=0}
$$
The idea is that the more terms you include in this sum, the closer it gets to the actual function

You can see from this figure that the approximation becomes increasingly better around $x=0$ with the number of terms added to the sum