I'm giving a talk to a group of bright but not all that mathematically sophisticated students on the subject of complex numbers. I'd like to introduce complex numbers via geometric considerations about $\mathbb{R}^2$; in particular, I imagine an exposition going something like this:
You've all taken physics, so you know that two-dimensional vectors are sometimes really useful. We'd love if we could do everything on the plane that we can do on a number line.
Adding and subtracting can procede component-wise, but if we try to multiply component-wise, multiplication doesn't behave as we'd like it to. (E.g., zero divisors.)
This motivates the creation of some other "multiplication" of vectors.
Now here's where I get stuck: I want to define $$(a_1, b_1) \cdot (a_2, b_2) = (a_1a_2 - b_1b_2, a_1b_2+a_2b_1) \qquad (*)$$
play around with this definition to help the students understand what it means geometrically, and then eventually reach the punchline $(0, 1)\cdot (0, 1) = (-1,0)$.
I'm having trouble showing why $(*)$ might be a "natural" choice before you know about the connection to complex numbers. I also don't want to say right away that there's an interpretation based on dialation/rotation, since I'd prefer that that fact arise as a discovery along the way.
Even some easily comprehensible uniqueness claim would do — I know this is the only division algebra on $\mathbb{R}^2$, but is there anything simpler I can appeal to? I want to remove as much as possible the sense that complex numbers are needlessly abstract and arbitrarily constructed, and I fear this might be a weak point in the presentation.