Use the distributive property.
$$(1 + x + x^2 + x^3 + x^4 + x^5)(1 + x + x^2 + x^3 + x^4 + x^5) $$
is equal to
$$
\begin{matrix}
(1)(1 + x + x^2 + x^3 + x^4 + x^5) \\
(x)(1 + x + x^2 + x^3 + x^4 + x^5) \\
(x^2)(1 + x + x^2 + x^3 + x^4 + x^5) \\
(x^3)(1 + x + x^2 + x^3 + x^4 + x^5) \\
(x^4)(1 + x + x^2 + x^3 + x^4 + x^5) \\
(x^5)(1 + x + x^2 + x^3 + x^4 + x^5) \\
\end{matrix}
$$
When the above is expanded, we get $36$ products. Arrange the results of these $36$ products into columns whose entries have the same degree.
$$
\begin{matrix}
1 & x & x^2 & x^3 & x^4 & x^5 \\
& x & x^2 & x^3 & x^4 & x^5 & x^6 \\
& & x^2 & x^3 & x^4 & x^5 & x^6 & x^7 \\
& & & x^3 & x^4 & x^5 & x^6 & x^7 & x^8 \\
& & & & x^4 & x^5 & x^6 & x^7 & x^8 & x^9 \\
& & & & & x^5 & x^6 & x^7 & x^8 & x^9 & x^{10} \\
\end{matrix}
$$
Adding like powers of $x$ shows how the pattern of coefficients arises, giving
$$= \;\;\; 1 + 2x + 3x^2 + 4x^3 + 5x^4 + 6x^5 + 5x^6 + 4x^7 + 3x^8 + 2x^9 + x^{10} $$
In the case of $\;(1 + x + x^2 + \ldots + x^{n-1} + x^n)^2,\;$ the same pattern of coefficients --- increasing by increments of $1$ from $1$ to some maximum value, and then decreasing by increments of $1$ from the maximum value to $1$ --- can be seen by thinking about the following.
$$
\begin{matrix}
1 & x & x^2 & x^3 & x^4 & \ldots & x^{n-1} & x^n \\
& x & x^2 & x^3 & x^4 & \ldots & x^{n-1} & x^n & x^{n+1} \\
& & x^2 & x^3 & x^4 & \ldots & x^{n-1} & x^n & x^{n+1} & x^{n+2} \\
& & & x^3 & x^4 & \ldots & x^{n-1} & x^n & x^{n+1} & x^{n+2} & x^{n+3} \\
& & & & x^4 & \ldots & x^{n-1} & x^n & x^{n+1} & x^{n+2} & x^{n+3} & x^{n+4} \\
\end{matrix}
$$
$$\cdot$$
$$\cdot$$
$$\cdot$$