Let us first assume that $f(x)$ is separable.
Let $L$ be the splitting field of $f(x)$. Then $L/K$ is Galois, and the Galois group $G=Gal(L/K)$ acts transitively on the set of zeros of $f(x)$.
Assume that $\alpha+\beta=z\in K$ for some roots $\alpha,\beta$. In other words, $\beta=z-\alpha$ is also a root. For each $\sigma\in G$ we get that
$$z-\sigma(\alpha)=\sigma(z)-\sigma(\alpha)=\sigma(\beta).$$ Here $\sigma(\alpha)$ and $\sigma(\beta)$ are also roots of $f(x)$, and by transitivity of $G$ any root of $f(x)$ will appear as $\sigma(\alpha)$ for some $\sigma\in G$. We have proven that:
For any root $\gamma$ of $f(x)$, the element $z-\gamma$ is also a root of $f(x)$.
So the mapping $\delta:\alpha\mapsto z-\alpha$ is a permutation of the roots. If $\delta(\alpha)=\alpha$, then $2\alpha=z$. This is a contradiction because either we have $\alpha=z/2\in K$, or (in characteristic two) $z=0$ and $\alpha=-\alpha$ is a double root. So $\delta$ cannot have fixed points.
As $\delta^2(\alpha)=\alpha$ it follows that $\delta$ permutes the roots in 2-cycles. But there are an odd number of them so this is a contradiction.
An alternative end game would be to use the fact that by Vieta relations the sum of all the roots of $f(x)$ is an element of $K$ when pairing up all the roots, save for a single exception, would imply that the unpaired root would also be an element of $K$.
As you asked for hints only I am leaving it to you to figure out what modifications to this argument are needed to show that $\alpha\beta\notin K$.
If $f(x)$ is non-separable and irreducible then, $K$ has characteristic $p$, $f(x)=g(x^{p^t})$ for some $t$, and $g(x)$ is an irreducible separable polynomial of odd degree over $K$. The roots of $g$ are gotten by raising the roots of $f$ to the power $p^t$. So if $\alpha$ and $\beta$ are distinct root of $f$ then $\alpha^{p^t}$ and $\beta^{p^t}$ are roots of $g$ (you prove that they are distinct, it's not hard!). Therefore the above result tells us that
$$\alpha^{p^t}+\beta^{p^t}=(\alpha+\beta)^{p^t}$$ is not an element of $K$. Therefore neither is $\alpha+\beta$. Ditto for the product.