$\DeclareMathOperator{\SU}{SU}$ $\DeclareMathOperator{\SO}{SO}$ I'm reading this blog post about the double cover $\SU(2) \rightarrow \SO(3)$. Let $H$ denote the division algebra of real quaternions. Let $\SU(2)$ be the group of $2$ by $2$ complex matrices of the form $\begin{pmatrix} \alpha & \beta \\ -\overline{\beta} & \overline{\alpha} \end{pmatrix}$, where $|\alpha|^2 + |\beta|^2 = 1$. There is an embedding of $\SU(2)$ into $H$ by sending
$$\begin{pmatrix} \alpha & \beta \\ -\overline{\beta} & \overline{\alpha} \end{pmatrix} \mapsto a + bi + cj + dk$$
where $\alpha = a+bi, \beta = c+di$. The image consists of all quaternions with norm one.
Let $q \in \SU(2)$, identified with its image in $H$. We can write $H = \mathbb{R} \oplus \mathbb{R}^3$, where $\mathbb{R}^3$ is the span of $i,j,k$. Conjugation by $q$ stabilizes $\mathbb{R}^3$, preserves the dot product coming from the basis $i,j,k$, and also fixes the vector $\textrm{Im}(q) \in \mathbb{R}^3$, where the imaginary part of a quaternion $a+bi+cj + dk$ is defined to be $bi + cj + dk$. Therefore, $\textrm{Ad}(q)$, the restriction of the conjugation by $q$ map to $\mathbb{R}^3$, lies in $\SO(3)$, the group of rotations in $\mathbb{R}^3$.
Now, let $h = \frac{\textrm{Im}(q)}{|\textrm{Im}(q)|}$. Then $h^2 = -1$, so $h$ is like the imaginary constant. We can write $q = \cos \theta + h \sin \theta$ for some real number $\theta$.
What I don't understand is what is written next about looking at two copies of $S^1$:
What is the copy of $S^1$ inside $\SU(2)$? What is the copy of $S^1$ inside $\SO(3)$? Is this related to the great circle in the unit sphere in $\mathbb{R}^3$ orthogonal to the element $h$? How is a smooth homomorphism $S^1 \rightarrow S^1$ given? And why is $\textrm{Ad}(q)$ then a rotation by $n \theta$ for some $n$?