Consider a complex diagonalizable $n \times n$ matrix. If $X = A D A^{-1}$ where $A$ is invertible and $D$ is diagonal, then it's easy to see that
$$e^X = A e^D A^{-1}$$
and $$e^D = \mathrm{diag}(e^{d_{11}}, \ldots, e^{d_{nn}})$$
Thus, for diagonalizable matrices, it corresponds to exponentiating each eigenvalue.
There is also a general interpretation but it is less intuitive. Every complex $n \times n$ matrix can be written in Jordan canonical form. Since a matrix in Jordan canonical form is block diagonal with blocks of the form $$J(\lambda) = \begin{pmatrix}\lambda & 1 & & \\ & \lambda & \ddots & \\ & & \ddots & 1 \\ & & & \lambda \end{pmatrix}$$ where $\lambda$ is an eigenvalue of $X$, $e^X$ is similar to a block diagonal matrix consisting of the blocks $$e^{J(\lambda)} = \begin{pmatrix}e^\lambda & \frac{e^\lambda}{1!} & \frac{e^\lambda}{2!} & \cdots & \frac{e^\lambda}{(k - 2)!} & \frac{e^\lambda}{(k - 1)!} \\ & e^\lambda & \frac{e^\lambda}{1!} & \frac{e^\lambda}{2!} & \cdots & \frac{e^\lambda}{(k - 2)!} \\ & & \ddots & \ddots & \ddots & \vdots \\ & & & e^{\lambda} & \frac{e^{\lambda}}{1!} & \frac{e^{\lambda}}{2!} \\ & & & & e^{\lambda} & \frac{e^\lambda}{1!} \\ & & & & & e^{\lambda}\end{pmatrix}$$ where $J(\lambda)$ is $k \times k$.
Thus, in general, exponentiating a matrix corresponds to exponentiating each of its Jordan blocks.
In fact, this interpretation also holds for any analytic function $f$ applied to a matrix and not just $e^X$. In general, $f(J(\lambda))$ involves the derivatives of $f$. See this question and Wikipedia for more details.