If we don't define $0.999\ldots$ as a limit, how else do we define it? Of course, the decimal expansion of a number, $x$, is the digits we need such that $x=\frac{a_1}{1}+\frac{a_2}{10}+\frac{a_1}{100}+\ldots$ is as close as possible to $x$. So then, what else can we define $0.999\ldots$ as? Except for $x=\frac{9}{10}+\frac{9}{100}+\frac{9}{1000}+\ldots$ but this definition is a limit. Sure, we could define the number as $3\cdot\frac13$, but this doesn't tell us anything about the decimal expansion. We could try to define it as $3\cdot(0.333\ldots)$, but we'd need to define that decimal expansion as a limit too.
There may be algebraic proofs of $0.999\ldots=1$, but there's an implicit use of limits in making the number on the left hand side. If we didn't use limits, we'd just call it $1$ and be done with it, since there'd be no confusion. It's only when we use limits (albeit behind the scenes) that we can actually show numbers as non-terminating decimal expansions.
Whether you use sequences or series, the result is the same: $0.999\ldots$ is the limit of $0.9\rightarrow 0.99\rightarrow 0.999\rightarrow\ldots$
Regarding your question about "just a number". What's stopping the value of a sequence or series from being a number? All numbers are defined by successive operations. You can only get $2$ if you can make $1+1$. You can only get $0.5$ if you can make $1\div2$. Likewise, $0.999\ldots$ is just as much the limit of a sequence as is a number.