Recently, I have been watching Professor David Jerison's Lectures on Calculus 1 on MIT's Open Course Ware website. On the topic of linear and quadratic approximations, The following examples have been brought:
Linear approx of $e^x$ near $x=0$ is $x+1$; and Linear approx of $(x+1)^r$ near $x=0$ is $rx+1$.
Then, the professor proceeds to say that the linear approximation of $e^{-3x}(x+1)^{-{1\over2}}$ would, applying the previously mentioned approximations, be simply $(1-3x)(1-{1\over2}x)$.
My question is, why can we individually approximate a constituent part of the function, then multiply the result? It seems to me that since ${{d\over dx}uv} \neq ({d\over dx} u)({d\over dx}v)$ where $u$ and $v$ are functions of $x$, then we should not be able to simply multiply each individual approximation? This is especially since the formula for linear approximations require taking the derivative (the approximation formula is $f(x)+f'(x)(x-x_0)$.
Thanks in advance.