NOTE: I see it suggested that this is a duplicate question. Certainly there is substantial overlap between the two questions. This one explicitly mentions the Beta function and explicitly invites arguments for doing it the other way. One of the more able regular posters here stated today in a comment that it ought to be done the other way; I would be curious to see that case made.
end of NOTE
One sometimes sees it opined that instead of $$ \Gamma(\alpha) = \int_0^\infty x^{\alpha-1} e^{-x} \,dx $$ one should follow a convention that puts simply $\alpha$ where $\alpha-1$ appears. Similarly with both $\alpha$ and $\beta$ in $$ \operatorname{B}(\alpha,\beta) = \int_0^1 x^{\alpha-1} (1-x)^{\beta-1} \, dx. $$
What facts can be adduced on which to base arguments for one or the other convention?
(I will post a brief answer of my own, but possibly some very different answers can be readily written.)