I am currently collecting all the small pieces of independent mathematics I've done over the past year or so, a lot of which is calculus. I have lots of integrals and for the most part, I just call them $I$ or $I(a)$ if there is some variable involved. I believe this leads to some confusion throughout and would like to know what a standard mathematician does when inventing notation. Confusion aside, I also have notation which seems inelegant; for example, an integral with 4 parameters I named $\textbf{F}(u,v,n,m)$. This itself is involved in recurrence equations and a proof I wrote was almost unreadable.
So my questions are:
Are there standards for creating notation and if so what are they? Are there any general rules to abide by, such that my work appears neater? If no for both, any suggestions on the specific cases I discussed?