If $b$ is a positive natural number the claim is straightforward, since
$$ x^b-1 = (x-1)\cdot\underbrace{(x^{b-1}+x^{b-2}+\ldots+x+1)}_{b\text{ terms}}. $$
If $b\in\mathbb{Q}^+$, with $b=\frac{p}{q}$, the claim follows by the substitution $x=z^q$ and the previous result.
For $b\in\mathbb{R}^+$, the claim follows by the continuity and differentiability of the exponential function, since $x^b = e^{b\log x}$.
Alternative approach: from $\lim_{x\to 0}\frac{e^x-1}{x}=1$ we have that
$$ \lim_{x\to 0}\frac{e^{bx}-1}{e^{x}-1} = \lim_{x\to 0}\frac{e^{bx}-1}{bx}\cdot\frac{x}{e^x-1}\cdot b = b $$
and by the substitution $x\mapsto \log w$ it follows that
$$ \lim_{w\to 1}\frac{w^b-1}{w-1}=b.$$
Prequel of the previous approach. Since $g(x)=e^x=g'(x)$ is a positive, increasing and convex function, it follows that for any $x\neq 0$
$$\frac{e^x-1}{x}=\frac{1}{x}\int_{0}^{x}e^t\,dt = 1+O(x)$$
hence $\lim_{x\to 0}\frac{e^x-1}{x}=\lim_{x\to 0}\frac{e^{bx}-1}{bx}=1.$