Fix a nonnegative integer $k\leq \left\lceil\frac{n}{3}\right\rceil$. For each $r=0,1,2,\ldots,k-1$, let $S_r$ denote the set of all $k$-subsets of $\{1,2,\ldots,n\}$ of the form $A\cup \{n,n-1,\ldots,n-k+r-1\}$ with $A$ being an $r$-subset of $\{1,2,\ldots,k\}$. Due to the assumption $k\leq \left\lceil\frac{n}{3}\right\rceil$, it can be easily seen that the $S_r$'s are mutually disjoint. As $\displaystyle\bigcup_{r=0}^{k-1}\,S_r$ consists of $k$-subsets of $\{1,2,\ldots,n\}$, we conclude that
$$\sum_{r=0}^{k-1}\,\binom{n}{r}=\sum_{r=0}^{k-1}\,\left|S_r\right|=\left|\bigcup_{r=0}^{k-1}\,S_r\right|\leq \binom{n}{k}\,.$$
This is equivalent to the required inequality.
P.S.: It appears to be the case that this proof works for all nonnegative integers $k\leq \left\lfloor\frac{n-1}{2}\right\rfloor$. The inequality is also strict because $\{n,n-1,\ldots,n-k+1\}$ is a $k$-subset of $\{1,2,\ldots,n\}$ which does not lie in any $S_r$.