Generally the Poisson Distribution is used to model the number of occurrences of a random variable in a given time interval or in your case the mean number of errors in your book $\ (q/p) $ and in general for events that do not occur very frequently.
Now a Poisson Distribution is defined to be
$$
\ f(X|\lambda) = \lambda^{x}e^{-\lambda}/x!\,
$$
Where $\lambda$ would be the mean number of errors in your book:
$$
\ \lambda = q/p
$$
and your random variable X is then the number of errors on any given page. We can now read the function $f(X|\lambda)$ as the probability of X errors on a page given that the mean number of errors in the book is $\lambda$.
Finding the expected value of a probability distribution is just a fancy way of asking what is the mean; for the Poisson Distribution that is the same thing as the mean we found earlier.
The variance can also be found by working out the simple sum
$$
E[X(X-1)] = E[X^2]- E[X] = \sum_0^\infty x(x-1)f(X|\lambda)
$$
*hint along the way do a change of variables $y=x-2$
And by definition the variance we conclude that
$$
Var(X) = E[X^2]- (E[X])^2 = \lambda
$$
The standard deviation is taken as the square root of the variance.