Suppose $X$ is any random variable taking values in $[0,1]$, and let $Y$ be an iid copy of $X$. What is the maximum possible value of $\mathbb{E}|X-Y|$, over all possible $X$'s?
I suspect that $\mathbb{E}|X-Y| \leq 1/2$ for any $X$, but I don't see an easy proof of this. The value $1/2$ is attained if $X$ has distribution Bernoulli(1/2), i.e. $\mathbb{P}(X = 0) = \mathbb{P}(X = 1) = 1/2$.
I can prove that $E|X-Y|^2 \leq 1/2$ for any iid variables $X$ and $Y$, as follows: just write
$\mathbb{E}|X-Y|^2 = EX^2 + EY^2 - 2E(XY) = 2(EX^2 - (EX)^2) \leq 2(EX - (EX)^2) \leq 1/2$,
since the quadratic $s(1-s)$ has maximum value $1/2$. (Here I used the fact that $X$ takes values in $[0,1]$ to bound $EX^2 \leq EX$.)
The bound on $\mathbb{E}|X-Y|^2$ is tight, again with $X$ having the Bernoulli(1/2) distribution.
(Edit 1) There is an easy way to get a bound of $\frac{1}{\sqrt{2}}$, using Jensen:
$\mathbb{E}|X-Y| \leq \sqrt{\mathbb{E}|X-Y|^2} \leq \frac{1}{\sqrt{2}}$,
since we showed above that $\mathbb{E}|X-Y|^2 \leq \frac{1}{2}$ always.
Edit: Thanks to @Sergei Golovan for a nice solution. I am now wondering if this can be generalized to other moments. Is it true that
$\mathbb{E}|X-Y|^\alpha \leq 1/2$ for all $\alpha > 0$?
As before, since a Bernoulli variable is 0-1 valued, it achieves the value 1/2. I don't think the given solution for $\alpha = 1$ will generalize. I wonder if there is a way to think about this using characteristic functions / moment generating functions of $|X-Y|$.