In case it is any easier, we can consider $\mathbb Q$ coefficients, so that there is no torsion.
In this case it should be enough to prove that in the second page of the spectral sequence, all differentials are zero.
Indeed, considering the fibration:
$$ X \to X \times Y \to Y $$
we get (in the homological case, but I guess that the cohomological one is completely analogous) $$ E_2^{p, q} = H_p(Y, H_q(X, \mathbb Q)) = H_p(Y, \mathbb Q) \otimes H_q(X, \mathbb Q) $$
so.. if this is the correct approach, how to prove that the differentials in $E^2$ are null, in this case?