This is intended as a different view, but doesn't constitute a complete answer.
We are going to work on the following figure, which has a classical aspect (first part of Miquel's theorem, see (https://en.wikipedia.org/wiki/Miquel%27s_theorem))

Instead of having a fixed triangle with given angles $\alpha, \beta, \gamma$, and equilateral triangles inscribed in it, let us completely reverse the problem into: being given a fixed equilateral triangle $UVW$ with unit side, consider a circumscribed triangle $ABC$ with these angles.
This makes sense as the issue is size and rotation invariant.
Being given these angles $\alpha, \beta, \gamma$, where can $A,B,C$ be situated?
Evidently, $A,B,C$ are restricted to be on circles (or more precisely their external arcs) from which one can see resp. line segments $VW$,$WU$ and $UV$ under angles $\alpha$, $\beta$ and $\gamma$ resp..
Taking an arbitrary point $A$ on the $\alpha$ circle; line AW intersects circle $\beta$ in $B$; then, line $BU$ intersects circle $\gamma$ in $C$; at last, points $C,V,A$ are aligned, as can be established by angle chasing in triangles $AWV$, $BUW$ and $CVU$. This is our manner to prove the existence of an infinite number of ways to inscribe an equilateral triangle in a given triangle.
Remark: We have also a global view of the areas ratio $R=[UVW]/[ABC]$ whose maximum is looked for (this ratio has not been modified by the transformation); it is equivalent to look for the
$$\text{Minimization of } \ \ 1/R=[ABC]/[UVW]=1+\frac12(h_A+h_B+h_C)$$
where $h_A,h_B,h_C$ are the altitudes issued from $A,B,C$ onto $VW$, $WU$, $UV$, resp.
As the figure of this text is very similar to the figure given by @Jack d'Aurizio (though obtained in a different spirit), I do not complete (at least for the moment) my proof because it would paraphrase his proof. I am indebted to Jack d'Aurizio because a first draft of this text was on bad tracks : I hadn't perceived that there is a - continuous - infinity of inscribed equilateral triangles in a given triangle.)
See as well Johnson's triangles.