The proof of binomial identity $\binom{j+r-1}{j}=(-1)^j \binom{-r}{j}$? I'm trying to understand the following proof for $\binom{j+r-1}{j}=(-1)^j \binom{-r}{j}$.
$$
\begin{align}
\binom{j+r-1}{j}&=\frac{(j+r-1)(j+r-2) \cdots r}{j!}\\
&=(-1)^j \frac{(-r-(j-1))(-r-(j-2)) \cdots (-r)}{j!} \\&=(-1)^j \frac{(-r)(-r-1) \cdots (-r-(j-1))}{j!} \\&=(-1)^j \binom{-r}{j}
\end{align}
$$
I think I understand everything else than the second equation.
The first equation merely uses the definition of a binomial coefficient.
The second one seems to change the signs of the terms, but why does $(-1)$ have to have $j$th power?
The third equation merely reverses the nominator terms in order to see the pattern that can be written as a binomial coefficient in the fourth equation.
So is this correct and can you explain the second equation?
 A: Your explanation is correct. Note the binomial coefficient
\begin{align*}
\binom{n}{j}=\frac{n(n-1)\cdots(n-(j-1))}{j!}
\end{align*}
has according to the $j$ factors of $j!=j(j-1)\cdots 3\cdot 2\cdot 1$ also $j$ factors in the numerator.

We obtain
  \begin{align*}
\binom{j+r-1}{j}&=\binom{r-1+j}{j}\\
&=\frac{(r-1+\color{blue}{j})(r-1+\color{blue}{(j-1)})\cdots(r-1+\color{blue}{(2)})(r-1+\color{blue}{(1)})}{j!}\\
&=\frac{(r-1+j)(r-2+j)\cdots(r+1)r}{j!}\\
&=(-1)^j\frac{(-r+1-j)(-r+2-j)\cdots(-r-1)(-r)}{j!}\tag{1}\\
\end{align*}
  In (1) we factor out $(-1)$ from each of the $j$ factors of the numerator giving $(-1)^j$.

A: It is just fitting introduction of signes and inversion of a decreasing and consecutive (finite) sequence of factors. Look at the following example:
$$\binom 75=\frac{7\cdot6\cdot5\cdot4\cdot3}{5!}=(-1)^5\frac{(-3)(-4)(-5)(-6)(-7)}{5!}$$
Notice now that $(-3)(-4)(-5)(-6)(-7)=-3(-3-1)(-3-2)(-3-3)(-3-4)$ which is the numerator of $\binom{-3}{ 5}$. You can see clearly in this example that $$\binom 75=(-1)^5\binom{-3}{ 5}$$ In this case $j=5,\space r=3$ so $j+r-1=7$
