This is to just to elaborate on why someone would use the notation $$f: x \mapsto 2x-3$$ When we treat a function $f$ as an object, i.e. do more with it than just evaluate it at points, then we need to be able to distinguish between the object, the function $f$, and its rule of assignment determining its values at points $x$, i.e. after evaluating at points $x$.
Since $f(x)$ denotes both the function $f$, as an object in its own right, as well as the value of that function evaluated at a point $x$, it is too ambiguous for such purposes, because it does not allow us to distinguish between the function and its rule of assignment.
Often we can identify the function $f$, as an object in its own right, with its rule of assignment taking $x$ to $f(x)$, since we are in such instances only considering the latter, so no ambiguity arises.
However, the notation $$f:x\mapsto 2x-3$$ is nice because it both presents the function $f$ as a distinct object while also specifying its rule of assignment. The colon : is meant to be read "such that", which implies that the expression $f:x\mapsto 2x-3$ reads "the function $f$ such that $x$ is mapped to $2x-3$".
The benefit of this notation is that it allows us to distinguish between the function $f$ and its rule of assignment when we need to distinguish between the two, while taking exactly as long to write as $f(x)=2x-3$, when we don't need to distinguish between the function and its rule of assignment, and thus economy of notation becomes a priority.
Thus, the notation $f:x\mapsto2x-3$ is both exactly as efficient as the classical notation $f(x)=2x-3$ and less ambiguous.
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. Also, welcome to the site! Since this is a site that encourages and helps with learning, it is best if you show your own ideas and efforts in solving the question. Can you edit your question to add your thoughts and ideas about it? $\endgroup$ – 5xum Nov 8 '16 at 10:06